Mr. Tajinder Singh – Senior Area Director Worldwide Sales – India & South Asia at BWH Hotel Group

Mr. Tajinder Singh’s professional journey is nothing short of remarkable, marked by a rich tapestry of experiences and accomplishments in the hospitality industry. As the Senior Area Director Worldwide Sales – India & South Asia at BWH Hotel Group®, he holds a pivotal role in a global hospitality network that comprises three prestigious hotel companies: WorldHotels® Collection, Best Western® Hotels & Resorts, and SureStay Hotel Group®.

Tajinder Singh embarked on his journey in this dynamic industry in May 2019, and he continues to make a significant impact in his current role. BWH Hotel Group® serves as the umbrella parent organization, bringing a diverse range of options to travelers and developers, while preserving the unique identity of each brand within the group. This has resulted in a global network of approximately 4,700 hotels across various chain scale segments, spanning over 100 countries and territories worldwide.

Before his current role, Tajinder Singh served as the Vice President Sales & Marketing – India, Bangladesh & Sri Lanka at Best Western® Hotels & Resorts. During his three-year tenure from January 2016 to May 2019, he was responsible for overseeing the sales, marketing, and branding of Best Western brands within the Indian subcontinent. He played a crucial role in developing and implementing a commercial strategy to maximize revenues, incorporating the best sales and marketing practices. His focus on driving top-line revenues and profitability aligned with the defined Key Performance Indicators (KPIs) of the organization. Additionally, he managed relationships with property owners and conducted pre-opening sales and marketing activities for new hotels. His comprehensive role extended to mentoring and training sales resources across India, Bangladesh, and Sri Lanka.

Tajinder Singh’s journey in the hospitality industry has been marked by various accolades and recognitions, including the “100 Most Influential Leaders in the Hospitality Industry” and “India Travel Awards – Fastest Growing Hotel Brand in India.”

Prior to his tenure with Best Western, Tajinder Singh gained extensive experience as the Regional Director Sales & Marketing at Carlson Rezidor Hotel Group. He managed a portfolio of 28 hotels under various brands such as Radisson Blu Plaza, Radisson Blu, Country Inns & Suites by Carlson, and Park Plaza. His role as the entry point for new hotel openings involved preparing business plans, financial matrices, revenue forecasts, and pre-opening marketing budgets. He acted as an ambassador to multiple ownerships, facilitating commercial agreements, and overseeing the hiring of key sales personnel for the hotels. Tajinder Singh’s responsibilities extended to monitoring the sales performance of hotels within the region, conducting business reviews, and developing strategies for underperforming properties.

Throughout his career, Tajinder Singh has been deeply involved in sales and marketing efforts for several renowned hotel brands, including Starwood Hotels & Resorts Worldwide, Inc., Accor, IHG Hotels & Resorts, Hyatt Regency, Marriott International, and The Park Hotels. He has contributed to the success of hotels and resorts in various destinations, reflecting his comprehensive experience in the hospitality industry.

Tajinder Singh’s journey is a testament to his commitment, dedication, and contributions to the world of hospitality. He has continuously pushed boundaries and achieved remarkable success, making a significant impact on the industry in India and South Asia. His remarkable journey serves as an inspiration to all aspiring professionals in the field of hospitality.