Purpose-Driven Luxury: How Prateek Kackar Is Redefining Responsible Hospitality in India’s Wild Spaces

In an era where luxury hospitality is being redefined by meaning and impact, Prateek Kackar stands out as a leader who proves that excellence and responsibility can thrive together. Recognized as a Commendable General Manager – Top 20 People’s Choice Awards 2025, Prateek’s leadership across SUJÁN Sher Bagh, SUJÁN JAWAI, and The Serai reflects a rare balance of refined guest experiences, strong operational performance, and deep-rooted conservation values.

What truly sets Prateek apart is his ability to lead three distinct wilderness camps while keeping SUJÁN’s core purpose at the heart of every decision. Under his stewardship, luxury is not just seen in elegant tents or immersive safaris—it is felt in the way ecosystems are protected, communities are supported, and teams are empowered. His leadership demonstrates that global recognition and environmental responsibility are not opposing forces, but deeply interconnected pillars of modern hospitality.

At the heart of Prateek’s success is his people-first approach. He has cultivated a culture where team members feel valued, trusted, and motivated to build long-term careers. Through initiatives such as the SUJÁN Talent Development Programme, hands-on mentoring of department heads, and cross-property exposure, he has successfully reduced attrition to single-digit levels—an exceptional achievement in an industry often challenged by high turnover. The result is a stable, skilled, and inspired workforce delivering consistently exceptional guest experiences.

Beyond the camps, Prateek’s impact extends into meaningful conservation and community initiatives. SUJÁN’s partnership with Village Wildlife Volunteers at Ranthambhore, supported by Sher Bagh, has contributed significantly to anti-poaching efforts, with over 70 poachers apprehended—playing a vital role in tiger conservation. From adopting local schools and supporting healthcare to sanitation projects benefiting thousands and collaborations with Dastkar Ranthambhore that empower women artisans, his work leaves a lasting footprint far beyond tourism.

Under his leadership, SUJÁN JAWAI continues to be ranked among the Top 50 Hotels in the World, while Sher Bagh and The Serai set benchmarks for responsible luxury tourism. Zero single-use plastic operations, strong Forest Department collaborations, and a future-ready leadership pipeline through the SUJÁN Management Training Programme further reinforce his vision.

True luxury, as Prateek Kackar exemplifies, is not about exclusivity alone—it is about purpose, responsibility, and leaving the world better than you found it.

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