ALIVAA Hotels & Resorts Partners with Aliste Hotels to Expand Corporate Hospitality in Gurugram

In a bold move set to redefine corporate hospitality in North India, ALIVAA Hotels & Resorts has announced a dual strategic alliance with Aliste Hotels & Resorts and Vivid Stays. This partnership brings two prime Gurugram properties under ALIVAA’s fast-growing umbrella, significantly strengthening its footprint in one of India’s most dynamic business destinations.

Why Gurugram Matters More Than Ever

Often called the Millennium City, Gurugram has evolved into the financial and technological backbone of the NCR. With Fortune 500 companies, global IT firms, and a buzzing startup ecosystem, the city sees a constant influx of business travelers who value location, efficiency, and reliability over excess frills.

Recognizing this demand, ALIVAA has strategically integrated Aliste Millennium (near Huda City Centre) and Vivid Boutique Hotel (Sector 38) into its portfolio. Both properties will now operate under ALIVAA’s corporate-focused brand, The Hoften, expanding it to seven key locations across Gurugram.

The Hoften: Designed for the Modern Business Traveller

The Hoften brand is engineered for today’s corporate guest—those who seek smart design, seamless connectivity, and high-utility comfort. By adding these two properties, ALIVAA is not merely increasing room inventory; it is creating a powerful cluster strategy that offers corporate clients more choice, better proximity to offices, and consistent service standards across locations.

This cluster-based approach allows ALIVAA to optimize occupancy, improve RevPAR, and deliver a unified experience to large corporate accounts operating across Gurugram.

Leadership Speaks: A Shared Vision for Market Leadership

Akash Bhatia, CEO of ALIVAA Hotels & Resorts, described the alliance as a decisive step toward NCR market leadership. By consolidating sales and distribution while expanding choice for corporate travelers, ALIVAA aims to set new benchmarks in operational excellence and revenue performance in Gurugram.

Echoing this sentiment, Vikramjit Singh, Founder & CMD of ALIVAA Hotels, emphasized the brand’s core vision—creating long-term value for asset owners through professional management, scale, and strong commercial strategy.

From the partner side, Dr. Harmeet Singh Arora, Founder and Director of Aliste Hotels & Resorts, highlighted how ALIVAA’s robust sales engine will help unlock the full potential of their Gurugram properties, while preserving Aliste’s signature blend of modern comfort and local charm. Ms. Neha Singh, Co-Founder and Director, further added that the collaboration enhances guest experience by combining personalized hospitality with advanced sales and marketing capabilities.

What This Means for Corporate Travel in Gurugram

For business travelers, this alliance translates into:

• More centrally located hotel options

• Consistent quality and service standards

• Better accessibility to corporate hubs

• A refined balance of comfort, efficiency, and value

For the hospitality market, it signals ALIVAA’s intent to dominate Gurugram’s high-yield corporate segment through smart partnerships and scalable growth.

About Aliste Hotels & Resorts

Aliste Hotels & Resorts is a premium hospitality brand known for blending contemporary luxury with authentic local experiences. With boutique properties and experiential retreats in destinations such as Amritsar and Ranthambore, Aliste has built a reputation for personalized service and thoughtfully designed stays.

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In conclusion, ALIVAA’s dual alliance with Aliste Hotels & Resorts and Vivid Stays is more than an expansion—it’s a calculated move toward shaping the future of corporate hospitality in Gurugram. As business travel continues to surge, this partnership positions ALIVAA firmly at the center of the Millennium City’s hospitality landscape.