In today’s always-on world, love often finds itself competing with deadlines, notifications, and never-ending to-do lists. Falling in love may feel magical and effortless, but staying in love requires something far more intentional: time. This Valentine’s Day, OYO beautifully captures this truth with the launch of its new campaign, “Stay In Love”—a gentle yet powerful reminder for India to pause, reconnect, and prioritise relationships that truly matter.
Redefining Valentine’s Day Beyond Grand Gestures
Valentine’s Day is traditionally associated with roses, candlelit dinners, and elaborate surprises. While these moments have their charm, OYO’s campaign shifts the spotlight to something deeper and more enduring: nurturing love in everyday life.
Sharing his perspective on the campaign, Varun Jain, Chief Operating Officer – Asia, PRISM, explains that love thrives when given space and attention—especially in a fast-paced world. “Stay In Love” encourages couples and families to consciously step away from routine, even if only for a short while, and truly be present with one another.
Affordable Getaways That Make Togetherness Possible
Understanding that meaningful breaks shouldn’t require months of planning or hefty budgets, OYO has introduced special Valentine’s Day stays starting at just ₹999 across select properties in India. These thoughtfully priced stays are designed for young couples, married partners, and families alike—making spontaneous, heartfelt getaways accessible to many.
The idea is simple yet impactful: you don’t need extravagance to reconnect. Sometimes, a change of setting and uninterrupted time together are enough to reignite bonds and create lasting memories.
Falling in Love Is Chance, Staying in Love Is a Choice
At the heart of the “Stay In Love” campaign lies a relatable truth—we may fall in love unexpectedly, but sustaining it requires intention. Between demanding jobs, parenting responsibilities, and constant digital distractions, meaningful conversations often get postponed. OYO’s campaign acts as a timely reminder that relationships flourish through presence, attention, and shared moments.
By positioning its hotels as comfortable, convenient spaces for togetherness, OYO highlights how small pauses can lead to deeper connections—whether it’s parents stepping away from routine, couples rediscovering their spark, or families simply enjoying time without interruptions.
A Narrative That Resonates Across Generations
The campaign’s creative storytelling feels warm, familiar, and deeply human. It mirrors real-life scenarios—long workdays, school schedules, responsibilities, and that quiet longing to slow down. This relatability is what makes “Stay In Love” resonate across age groups, reminding everyone that love doesn’t fade because of time, but because of neglect.
Through digital storytelling, social media engagement, and targeted promotions, OYO is also inviting people to share their own “stay in love” moments—be it a spontaneous weekend escape or a simple conversation rediscovered after a long time.
More Than a Campaign—A Commitment to Meaningful Hospitality
Beyond Valentine’s Day, “Stay In Love” reflects OYO’s larger vision of accessible hospitality that supports real-life needs. By making short stays easy, affordable, and comfortable, the brand aims to help people carve out meaningful moments of connection amidst busy lives.
Backed by PRISM, OYO continues to expand experiences across short stays, extended living, luxury escapes, co-working spaces, and celebration venues—serving over 100 million customers in 35+ countries.
Choosing Love, One Pause at a Time
In an era where life seems to move faster every day, OYO’s message stands out in its simplicity and sincerity: choose to pause, choose to connect, choose to stay in love.
This Valentine’s Day, OYO invites India not just to check in to a hotel—but to check back into the relationships that matter most.
