Industry Updates

Chef Seefah’s Bangkok Burger at Woodside Inn’s 19th Beer & Burger Festival

A Taste of Bangkok Comes to Mumbai

This July, Chef Seefah’s double smash larb moo pork patty, glazed with nam jim jaew mayo and served with tom yum fries, is doing something a burger rarely gets to do: bringing the chaos, character and craft of Bangkok’s Chatuchak Market to a plate in Mumbai. It is the headline dish at Bazaar Binge, the 19th edition of Woodside Inn’s Beer & Burger Festival.

For Chef Seefah, the collaboration is more personal than it may first appear. Some of her earliest food memories are rooted in Bangkok’s street-food culture, enjoyed with her family and deeply connected to the city she grew up in. Choosing Chatuchak Market is therefore more than a nod to a famous landmark. It is a tribute to the sprawling, chaotic and unmistakably local market that helped shape her understanding of Thai street food.

Long before she brought those flavours across borders and built a career and home in Mumbai, Chatuchak was part of the Bangkok she knew through food. Her burger is not simply inspired by Bangkok; it is inspired by the Bangkok she grew up eating.

From Chatuchak to the World’s Food Markets

This year, Woodside Inn turns 14 of the world’s most iconic food markets—from Bangkok’s Chatuchak to Istanbul’s Grand Bazaar and Melbourne’s Queen Victoria Market—into eight burgers and sandwiches, accompanied by six craft beers.

For the first time in the festival’s history, the celebration is also stepping outside Mumbai. Alongside its Colaba, Bandra and Andheri outlets, Bazaar Binge is making its Bengaluru debut at Woodside Inn’s new Indiranagar address.

The menu takes inspiration from markets across the globe while giving each dish its own personality. Mumbai’s Crawford Market becomes the Crawford Crunch, featuring a grilled lamb mince patty with a silky nihari velouté. Bengaluru’s Malleshwaram inspires the Vada Wow, where a chana dal vada patty meets badami mango-tamarind aioli and Guntur chilli birria.

The sandwich lineup travels even further, drawing from Kuala Lumpur’s Jalan Alor Night Market, Barcelona’s La Boqueria and Colombo’s Pettah Market.

Beer Inspired by Markets Around the World

The beer menu follows the same global journey. Tokyo’s Tsukiji Outer Market inspires the Tsukiji Sunrise, a yuzu rice lager brewed by Woodside Inn. London’s Borough Market lends its name to the Borough Bean, a limited-edition coffee-cocoa porter by Toit, while Dubai’s Spice Souk finds its way into the Saffron Sands.

Together, the menu turns familiar market experiences into something distinctly Woodside Inn: food and beer designed to be explored, shared and remembered.

Nineteen Years of Reinventing the Burger

To understand why the Beer & Burger Festival has become such a fixture in Mumbai’s food calendar, it helps to go back to where it began.

In 2008, Woodside Inn started with what was, in its own words, a humble 15-day beer and burger menu. At a time when craft beer was still unfamiliar territory for much of the city, Woodside Inn helped popularise the pairing of craft beer with burgers.

What followed was never simply an annual festival. Each edition became an opportunity for the restaurant to reinvent itself.

One year, the menu went celestial, creating 12 burgers inspired by the 12 zodiac signs. The 15th edition transformed into Soundbite, a music-themed celebration featuring live artists across outlets, with rapper Baba Sehgal even recording an exclusive track for the occasion.

Two years later came CarniWorld, the 17th edition, which looked to some of the world’s biggest street carnivals for inspiration, from Rio’s famous parades and Mardi Gras to Goa’s carnival traditions. Collaborations with personalities including Baba Sehgal and chef Saransh Goila added another layer to the celebration.

By then, co-founder Pankil Shah had joked that at 17, the festival was “almost an adult.”

Growing Up in Mumbai

The following year, it officially came of age.

The 18th edition, titled Coming of Age: Growing Up in Mumbai, was built around nostalgia. Its burgers drew inspiration from memories of growing up in the city, while Dark Melody, a dessert-inspired stout created in collaboration with The Bombay Canteen, combined dark chocolate and caramel.

It felt less like a conventional food festival and more like a love letter to Mumbai—a city that had watched Woodside Inn grow alongside it.

That constant reinvention is perhaps the festival’s biggest strength. While many restaurants chase the next trend, Woodside Inn has spent nearly two decades building its own and finding a new way to reinterpret it every year.

A Festival That Keeps Moving

“Nineteen years ago, this was just a 15-day burger menu in Colaba. This July, it’s a migration across two cities, 14 markets and one very long-running celebration to try a new burger.”

That journey is reflected in the thinking behind this year’s menu.

“Every market on this list this year has a distinct personality, a smell, a texture, a way of eating and the challenge was to get that into a burger or a pint without losing its essence,” says Pankil Shah, Co-Founder of Woodside Inn.

Co-founder Sumit Gambhir adds that bringing the festival to Bengaluru for the first time felt particularly meaningful, given the city’s curiosity and enthusiasm for food and beer culture.

Why Bazaar Binge Still Feels Fresh

Every city has restaurants it loves. Fewer have restaurants it grows up with. And fewer still have legacy brands that become part of people’s memories year after year.

Woodside Inn’s Beer & Burger Festival has quietly become one of those annual traditions.

Now in its 19th year, Bazaar Binge is not celebrating its longevity by looking backwards. Instead, it is travelling—from Bangkok to Mumbai, from Mumbai to Bengaluru and from 14 iconic food markets to a menu designed to make each one taste different.

That may be the secret to its staying power. The festival has never relied on repeating what worked before. Every year brings a new theme, a new set of flavours and another reason to show up.

After nineteen years, the Beer & Burger Festival is still growing—not because it has stayed the same, but because it has never once been afraid to change.

ujjwal tiwari

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