Amsterdam, Netherlands | Hospitality Leadership
The Social Hub (TSH) has appointed Megan Kennedy as its new Chief Operating Officer (COO), bringing more than two decades of international hospitality and lifestyle experience to the European hybrid hospitality brand.
Kennedy joins The Social Hub at an important point in its growth journey, as the company continues to expand across Europe while exploring new opportunities in membership, technology, artificial intelligence, customer experience, and operational innovation.
Her extensive background in multi-location hospitality and community-driven businesses is expected to support The Social Hub as it enters its next phase of development.
Megan Kennedy Brings More Than 20 Years of Hospitality Experience
Kennedy brings over 20 years of international experience across the hospitality and lifestyle sectors. During her career, she has built a strong reputation for leading complex, multi-location operations while keeping people, company culture, and customer experience at the centre of decision-making.
Before joining The Social Hub, Kennedy was Global Chief Operating Officer at The Conduit, a London-based members’ club and global impact community.
Her time at The Conduit provided valuable experience in a hospitality environment where operational performance goes hand in hand with community, member engagement, culture, and purpose.
That combination of operational expertise and community-focused leadership closely reflects the direction in which The Social Hub continues to develop.
International Leadership Across Diverse Markets
Kennedy’s career also includes senior operational roles at Selina, where she was responsible for large-scale operations across the Americas.
Working across multiple countries and operating environments has given her extensive experience in managing diverse teams and maintaining consistent service standards across geographically dispersed portfolios.
Her background spans hospitality, lifestyle, membership, and community-focused businesses — areas that closely align with The Social Hub’s distinctive approach to hospitality.
Rather than focusing solely on traditional hotel stays, the company aims to create environments where travellers, students, professionals, local residents, and members can work, stay, eat, meet, and connect.
Joining The Social Hub at a Key Stage of Growth
Kennedy assumes the COO position as The Social Hub moves into what the company describes as its next phase of development.
One of the key priorities will be the rollout of the brand’s new membership proposition, which is intended to bring the different parts of its hospitality ecosystem even closer together.
The company is also continuing to invest in technology, artificial intelligence, customer experience, and operational innovation.
For Kennedy, the challenge will be turning these strategic ambitions into practical, consistent experiences across an expanding European portfolio.
Her experience managing complex operations could prove particularly valuable as the company balances rapid development with the need to maintain high standards across its locations.
Strengthening The Social Hub’s Hybrid Hospitality Concept
The Social Hub has established a distinctive position in the European hospitality market through its hybrid model.
Its properties bring together hotel accommodation, student living, coworking spaces, food and beverage, events, and community areas under one roof.
This approach creates an ecosystem that serves a wide range of audiences rather than a single traditional hotel customer.
For travellers, The Social Hub offers accommodation and social experiences. For students and professionals, its properties can provide spaces to live, work, study, and connect.
This multi-purpose model also creates a more complex operational environment than conventional hotel management.
Kennedy’s experience across hospitality and lifestyle operations gives her a strong foundation for helping The Social Hub develop this model while continuing to scale across Europe.
Putting People and Customer Experience at the Centre
As technology and artificial intelligence become increasingly influential across the hospitality industry, operational innovation is becoming an important part of how hotels and lifestyle brands serve their customers.
However, technology alone does not create a memorable hospitality experience.
The successful adoption of AI and digital tools requires businesses to ensure that innovation makes experiences easier, more personalised, and more efficient without removing the human connection that remains fundamental to hospitality.
Kennedy’s background in people, culture, and customer experience could therefore play an important role as The Social Hub develops its next generation of operational processes.
Leading Operations Across The Social Hub’s European Portfolio
Kennedy officially began her new role on September 1, 2026, and will be based in Barcelona, Spain.
Her responsibilities will extend across The Social Hub’s European portfolio, while she will also spend regular time at the company’s headquarters in Amsterdam.
She will work within the group’s senior operations leadership structure under Eyal Amzallag, Chief Operating & Commercial Officer, supporting the continued development of operational standards and performance across the business.
Her Barcelona base also reflects The Social Hub’s increasingly international operating structure as the brand continues to develop its presence across Europe.
A New Chapter for The Social Hub
Kennedy’s appointment comes at a time when The Social Hub continues to evolve beyond the traditional hotel model.
Its combination of accommodation, workspaces, events, food and beverage, student living, and community activities creates a hospitality environment designed around how people increasingly want to travel, work, live, and socialise.
That model also brings unique operational challenges.
Maintaining consistency across different locations while preserving the local character and community atmosphere of each property requires strong leadership and an understanding of both hospitality operations and lifestyle experiences.
Kennedy’s international experience in scaling multi-site operations puts her in a strong position to contribute to this next chapter.
What Megan Kennedy’s Appointment Means for The Social Hub
The appointment of Megan Kennedy signals The Social Hub’s continued focus on strengthening its operational capabilities as the company expands.
Her priorities are expected to intersect with several of the major trends shaping the hospitality industry today, including flexible membership models, artificial intelligence, technology-led experiences, operational efficiency, and community-focused hospitality.
For The Social Hub, the opportunity lies in scaling these initiatives without losing the personality and human connection that have helped differentiate the brand from conventional hotel operators.
Kennedy’s combination of international operational experience and lifestyle hospitality expertise could be particularly valuable in achieving that balance.
Looking Ahead
With Megan Kennedy stepping into the Chief Operating Officer role, The Social Hub gains an experienced hospitality leader at a strategically important moment in its European growth.
Her background across international hospitality, lifestyle businesses, membership concepts, and community-focused operations aligns closely with the direction of the brand.
As The Social Hub continues investing in membership, technology, AI, customer experience, and operational innovation, Kennedy will play an important role in turning these ambitions into experiences that work for guests, members, employees, and local communities.
Her appointment marks another step in The Social Hub’s evolution as it builds a broader hospitality platform designed around the changing ways people stay, work, connect, and experience cities.
Congratulations to Megan Kennedy on her appointment as Chief Operating Officer at The Social Hub. Her international experience and operational leadership will be valuable as the brand enters its next phase of growth and innovation across Europe.
