Erika Anggreini Joins InterContinental Abu Dhabi as Cluster Assistant Director of Marketing – Elevating Guest-Centric Brand Excellence
Abu Dhabi, 8 September 2025: InterContinental Hotels Group (IHG) proudly welcomes Erika Anggreini as the new Cluster Assistant Director of Marketing for InterContinental Abu Dhabi Hotel & Residences. With a proven track record of delivering impactful marketing campaigns, Erika is set to redefine guest engagement and brand storytelling for both the iconic hotel and the residences.
A Seasoned Marketing Leader with Global Hospitality Expertise
Erika brings nearly two decades of marketing experience across luxury hospitality brands in the Middle East and Asia. Her impressive portfolio includes leadership roles at:
Al Bustan Palace, a Ritz-Carlton Hotel, Muscat
The Ritz-Carlton, DIFC, Dubai
Archipelago International, where she oversaw marketing for 200+ properties across Southeast Asia, the Middle East, and the Caribbean
Most recently, she led marketing at InterContinental Fujairah Resort, driving digital campaigns and brand positioning strategies that significantly enhanced the resort’s global visibility.
Driving Strategic Marketing Vision for InterContinental Abu Dhabi
In her new role, Erika will spearhead marketing efforts for the InterContinental Abu Dhabi Hotel & Residences, focusing on:
Integrated marketing campaigns to boost brand awareness
Digital engagement for tech-savvy travelers
Strategic partnerships to strengthen loyalty and market reach
Food and beverage positioning to highlight signature dining venues
Lifestyle programming and community initiatives to create lasting connections with guests
Her data-driven yet creative approach ensures that every campaign reflects authentic guest experiences while delivering measurable business outcomes.
A Guest-Centric Approach to Luxury Hospitality
Known for her storytelling-driven marketing philosophy, Erika believes in crafting campaigns that resonate emotionally with guests.
“Marketing isn’t just about promotions — it’s about creating memories and experiences that linger long after the stay,” Erika shares.
This passion for authentic engagement aligns perfectly with InterContinental Abu Dhabi’s commitment to luxury hospitality and innovative guest experiences.
Strengthening Abu Dhabi’s Position as a Luxury Destination
As Abu Dhabi emerges as a hub for culture and luxury travel, Erika’s appointment signals a renewed focus on digital excellence, lifestyle-driven hospitality, and strategic brand positioning. Her leadership will further establish InterContinental Abu Dhabi Hotel & Residences as a must-visit destination for discerning travelers worldwide.
About InterContinental Abu Dhabi Hotel & Residences
A landmark in Abu Dhabi’s hospitality scene, InterContinental Abu Dhabi offers world-class accommodations, award-winning dining, and immersive guest experiences. Together with InterContinental Residences, the property blends timeless elegance with modern sophistication, making it the preferred choice for luxury travelers and residents alike.
