Greater Noida West, September 15, 2025: ALIVAA Hotels & Resorts has achieved a major milestone with the launch of The Hoften Lotus Court in Greater Noida West, Uttar Pradesh, marking its 20th property under the rapidly growing hospitality brand. This expansion reflects the group’s ambitious plans to strengthen its presence in India’s key travel and business destinations.
The newest addition will operate under The Hoften brand, renowned for its modern amenities, smart services, and guest-centric approach designed for the needs of today’s travelers.
“We are absolutely thrilled to welcome Hotel Lotus Court into The Hoften family and the wider ALIVAA Hotels & Resorts collection,” shared Akash Bhatia, CEO of ALIVAA Hotels & Resorts (Managed & Franchise Business). “Greater Noida is a dynamic destination, and this partnership allows us to bring exceptional hospitality experiences to both business and leisure travelers.”
Adding to this, Vikramjit Singh, Founder of ALIVAA Hotels & Resorts, emphasized that Greater Noida is a key hub in their national growth strategy. He highlighted the impact of the upcoming Jewar Airport, expected to transform the region into a major business and tourism hub.
The owner of The Hoften Lotus Court, Arjun Singh, expressed his enthusiasm for the collaboration, stating, “This is our second property with The Hoften brand, and partnering with ALIVAA Hotels & Resorts reflects our shared vision for delivering exceptional guest experiences in Greater Noida.”
With a growing presence across India, ALIVAA Hotels & Resorts is dedicated to blending quality, innovation, and guest delight. Its portfolio spans vibrant urban centers and emerging destinations, offering guests a seamless mix of comfort, style, and hospitality excellence under the ALIVAA and The Hoften brands.
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