A Visionary Leader Set to Drive Growth, Innovation, and Excellence Across Two Iconic Dubai Properties
Dubai, 27 October 2025: Mövenpick Hotel & Apartments Bur Dubai and Mövenpick Hotel Apartments Al Mamzar Dubai are delighted to announce the appointment of Natalia Zubareva as their new Cluster Director of Sales & Marketing.
A dynamic commercial leader with over 17 years of experience in luxury hospitality, Natalia brings a global perspective shaped by her successful tenures with Accor, Marriott International, and Emaar Hospitality Group. Her career has been defined by strategic vision, brand innovation, and an exceptional ability to deliver measurable business growth.
Natalia’s impressive background includes leading pre-openings, rebranding projects, and market expansion strategies across the UAE and international destinations. Most recently, she excelled as the Director of Sales & Marketing at Swissôtel Al Ghurair & Swissôtel Living Al Ghurair, where she played a pivotal role in elevating the brand’s market positioning and commercial performance.
Fluent in both English and Russian, Natalia embodies a rare blend of global mindset and local insight. Her expertise spans digital transformation, corporate and MICE development, luxury brand positioning, and strategic partnerships, making her perfectly poised to take Mövenpick’s Dubai cluster to new heights.
In her new role, Natalia will spearhead the commercial strategy for both Mövenpick Hotel & Apartments Bur Dubai and Mövenpick Hotel Apartments Al Mamzar Dubai. Her primary focus will be on driving revenue growth, enhancing brand visibility, and expanding market reach across business and leisure segments.
“It’s a pleasure to welcome Natalia aboard — her expertise will be a tremendous asset to our continued growth,” said Damir Kartal, Cluster General Manager of Mövenpick Hotels & Apartments Dubai. “Her commercial acumen and leadership will be instrumental as we unveil our newly refurbished Meeting & Event facilities at Mövenpick Hotel Bur Dubai, alongside the refreshed serviced apartments. Natalia’s appointment reinforces our commitment to excellence and guest satisfaction.”
As Mövenpick continues to redefine Swiss-inspired hospitality in the UAE, Natalia’s appointment marks an exciting new era for both properties. Guests can look forward to enhanced experiences, elevated brand engagement, and a continued commitment to sustainability, innovation, and world-class service — values that have long defined Mövenpick’s legacy.
Founded in Switzerland in 1948 by Ueli Prager, Mövenpick has become synonymous with “doing things well by doing things right.” Today, with over 100 hotels and resorts worldwide and more on the horizon, the brand continues to deliver life’s essential pleasures through its signature blend of culinary excellence, heartfelt hospitality, and sustainable practices.
Recognised as the world’s most sustainable hotel company by Green Globe since 2017, Mövenpick is part of Accor, one of the world’s leading hospitality groups with over 5,300 properties across 110 countries.
🌐 movenpick.com | all.accor.com | group.accor.com
Media Contact:
Priyanka K
Cluster Marketing Manager
📧 Priyanka.k@movenpick.com
📞 +971 525 941966
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