ALIVAA Hotels & Resorts Expands Footprint in Uttarakhand with The Hoften Vibranta Haridwar
Uttarakhand has always held a special place in India’s travel landscape—where spirituality, nature, and soulful journeys come together. Strengthening its presence in this sacred land, ALIVAA Hotels & Resorts has announced the strategic addition of The Hoften Vibranta Haridwar to its growing portfolio.
This marks ALIVAA’s third property in Uttarakhand, reinforcing the brand’s vision to deliver refined, guest-centric hospitality across India’s most meaningful destinations.
Haridwar: Where Spirituality Meets Modern Travel
Nestled at the foothills of the Himalayas, Haridwar is more than just a destination—it’s an emotion. As the sacred River Ganga flows from the mountains into the plains, the city welcomes millions of pilgrims, seekers, and travellers every year. Known as the Gateway to the Gods, Haridwar holds immense spiritual significance while steadily evolving into a preferred destination for leisure travellers and short staycations.
By introducing The Hoften Vibranta in Haridwar, ALIVAA taps into a powerful blend of spiritual tourism and contemporary hospitality, catering to travellers who seek comfort, reliability, and thoughtful experiences alongside their spiritual journeys.
A Strategic Move in ALIVAA’s Growth Story
Speaking on the expansion, Akash Bhatia, CEO of ALIVAA Hotels & Resorts, shared:
“The addition of The Hoften Vibranta Haridwar is a pivotal milestone in our growth strategy. Uttarakhand is a core market for us, and Haridwar’s unique position as a spiritual epicentre and gateway to the Himalayas makes it an invaluable asset.”
Echoing this vision, Inder Pal Batra, Co-Founder of ALIVAA, highlighted the brand’s philosophy:
“Our aim has always been to bridge traditional hospitality with sophisticated modern living. With our third property in Uttarakhand, we are creating a seamless travel circuit for guests exploring the beauty and divinity of the North.”
A Partnership Built on Shared Values
For the owners of Vibranta Hotels & Resorts, this collaboration represents a new chapter in Haridwar’s hospitality landscape.
Anubhav Siwach expressed confidence in the partnership:
“ALIVAA’s expertise in hotel management and brand positioning will significantly elevate the guest experience at The Hoften Vibranta. Together, we aim to set new benchmarks for hospitality in Haridwar.”
Adding to this, Deepak noted:
“Today’s travellers seek more than temple proximity—they want quality, comfort, and consistency. Partnering with ALIVAA ensures The Hoften Vibranta becomes a preferred choice for discerning guests visiting Uttarakhand.”
About The Hoften Vibranta Haridwar
Located in the heart of Haridwar, The Hoften Vibranta offers a perfect balance of modern amenities and traditional warmth. Designed to cater to both pilgrims and contemporary travellers, the property features:
-
Elegantly designed rooms
-
Multi-cuisine dining options
-
Modern facilities for comfort-focused stays
Whether you’re visiting for spiritual solace or a relaxed getaway near the Himalayas, The Hoften Vibranta promises an elevated stay experience rooted in authenticity.
ALIVAA Hotels & Resorts: Curating Meaningful Journeys
Based in Gurugram, ALIVAA Hotels & Resorts is a hospitality management company focused on curated travel experiences. With strategic expansion across key leisure and business hubs, ALIVAA blends local character with international service standards, ensuring every stay feels personal, premium, and purposeful.
Final Thoughts
With the addition of The Hoften Vibranta Haridwar, ALIVAA Hotels & Resorts continues to redefine hospitality in Uttarakhand—where faith meets comfort, and tradition meets modern living. For travellers seeking a stay that respects the soul of the destination while delivering contemporary luxury, this new chapter in Haridwar is one to watch.