In a world where romance is often portrayed through grand gestures and perfectly curated moments, Pride Hotels Group is taking a refreshingly human approach. With the launch of its new campaign, Love, Actually Lived, the brand invites travellers to look beyond candlelit dinners and Instagram-ready experiences—and instead rediscover love as it is genuinely felt, quietly lived, and deeply remembered during every stay.
Unlike conventional hospitality campaigns that focus on spectacle, Love, Actually Lived celebrates the beauty of everyday moments. It shines a spotlight on experiences that guests truly cherish—family reunions after long gaps, calm business trips that feel familiar, solo journeys of self-care, friendships rekindled over shared meals, and milestone celebrations enjoyed without extravagance.
At its heart, the campaign reflects a simple yet powerful truth: love doesn’t always announce itself loudly. Sometimes, it’s found in comfort, familiarity, and trust.
“At Pride Hotels, love isn’t limited to special occasions,” shares Atul Upadhyay, Executive Director, Pride Hotels Group.
“It lives in the warmth of a familiar welcome, the comfort of a room that feels like home, the staff member who remembers your preference, and the countless everyday stays that guests trust us with.”
This philosophy is deeply rooted in Pride Hotels’ identity—truly Indian, genuinely guest-centric, and grounded in consistent, heartfelt service. Whether it’s a couple celebrating togetherness, parents travelling with children, a solo woman traveller seeking safety and reassurance, or a corporate guest returning time and again, the brand honours love in all its forms.
Love at Pride Hotels doesn’t stop at the room—it extends to the dining table and wellness experiences as well. Food, after all, is one of the most emotional expressions of hospitality.
“Food and hospitality comfort, celebrate, and bring people together,” explains Shibu Jacob, Corporate Head – Food & Beverage.
From thoughtfully crafted menus and familiar flavours with a modern twist to warm, attentive service, every dining experience is designed to evoke a sense of belonging. Curated dining options and pamper packages gently encourage guests to slow down, indulge, and practise self-care—because self-love is an essential part of the journey too.
Rolling out across major metros and digital platforms, Love, Actually Lived will feature real stories and evocative narratives drawn from lived experiences. The campaign captures love beyond stereotypes—love that is inclusive, comforting, and seamlessly woven into everyday life.
It’s a reminder that the moments we remember most aren’t staged for display. They’re the ones that feel natural, personal, and true.
Established in 1988, Pride Hotels Group is one of India’s leading hospitality brands, promoted by Mr. S.P. Jain (CMD) and led by Mr. Satyen Jain (CEO). With a strong presence across metros, Tier 1, Tier 2, and emerging destinations, the group caters to business, leisure, MICE, and destination weddings.
Its diverse portfolio includes:
Pride Plaza – Upscale hotels & resorts
Pride Premier – Upper-midscale hotels & resorts
Pride Elite – Midscale hotels & resorts
Biznotel by Pride – Business-focused midscale hotels
Known for its owner-friendly model, strong F&B concepts, and guest-centric innovations, Pride Hotels continues to expand sustainably while delivering authentic Indian hospitality built on comfort, consistency, and care.
With Love, Actually Lived, Pride Hotels redefines what romance in hospitality truly means. It’s not about fleeting moments of luxury—it’s about the everyday experiences that stay with you long after checkout.
Because at Pride Hotels, love isn’t just something you celebrate.
It’s something you live—every stay.
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