India’s rapidly growing travel and hospitality industry is witnessing another significant collaboration. Luxury villa hospitality platform ELIVAAS and Alivaa Hotels & Resorts have announced a strategic sales and marketing alliance aimed at expanding their reach across India’s leisure and corporate travel markets.
The partnership marks an important step for both hospitality brands as they look to strengthen their distribution networks, improve market visibility, and create more opportunities for travellers to experience their properties.
Announced on 17 March 2026 in New Delhi, the collaboration brings together two hospitality companies with distinct but complementary portfolios.
Under this agreement, ELIVAAS and Alivaa Hotels & Resorts will support each other’s sales, marketing, and representation activities across India. This strategic move will help both brands increase their presence across multiple travel distribution channels, travel partners, and corporate networks.
As the travel industry continues to evolve with changing guest preferences, partnerships like this are becoming essential for hospitality brands looking to expand their footprint while maintaining operational independence.
ELIVAAS has been steadily expanding its presence in India’s luxury travel segment. Through its brands ELIVAAS and Alaya Stays, the company offers curated private villas and experiential stays designed especially for:
Group holidays
Family celebrations
Destination events
Luxury weekend getaways
With properties located in some of India’s most sought-after destinations, ELIVAAS focuses on delivering personalized hospitality experiences combined with professionally managed villa operations.
On the other hand, Alivaa Hotels & Resorts operates a growing collection of mid-scale to upscale hotels under three brands:
Alivaa
The Hoften
Xenious
These hotels cater to both leisure travellers and business guests, offering comfortable stays across several key destinations.
By combining ELIVAAS’s expertise in luxury villa hospitality with Alivaa’s strong presence in the hotel sector, the alliance aims to unlock greater opportunities in India’s competitive travel market.
Speaking about the collaboration, Ritwik Khare, Founder and CEO of ELIVAAS, highlighted the growing importance of strategic partnerships in the hospitality industry.
“As travel demand becomes more diverse across leisure, corporate and experiential segments, distribution partnerships are becoming increasingly important for hospitality brands. This alliance allows both organizations to leverage complementary strengths in sales outreach and market access, while continuing to operate and grow our respective portfolios independently.”
Similarly, Vikramjit Singh, Founder of Alivaa Hotels & Resorts, emphasized how the collaboration will help both brands grow faster and reach new markets.
“This alliance marks a significant milestone for Alivaa and ELIVAAS. By combining our portfolios and expertise with ELIVAAS, we are confident that we can achieve deeper penetration and a greater competitive advantage for both brands.”
The Indian hospitality sector has seen strong post-pandemic recovery, with demand rising across luxury leisure travel, destination stays, and corporate travel.
Strategic alliances like this allow hospitality companies to:
Expand their market presence
Strengthen distribution networks
Reach new travel segments
Improve brand visibility across travel partners and booking channels
For travellers, this also means more options, better curated stays, and enhanced hospitality experiences across India’s popular destinations.
ELIVAAS is a luxury villa hospitality brand offering curated private villas with professionally managed services and personalised guest experiences across India’s most desirable travel destinations.
The company currently operates 650+ villas and apartments across 42 locations in India, catering to travellers seeking premium, private, and experiential stays.
Learn more: https://www.elivaas.com/
Alivaa Hotels & Resorts is one of India’s fastest-growing hospitality companies, operating a portfolio of 30 mid-scale to upscale properties under its brands Alivaa, The Hoften, and Xenious.
The group’s properties span 23 locations across two countries, and the company has an ambitious expansion plan with 25 additional hotels scheduled to open within the next six months.
Learn more: https://www.alivaahotels.com/
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