In a significant move that reflects its commitment to nurturing talent and driving innovation, Crowne Plaza Greater Noida has announced the elevation of Shawali Gupta to the position of Marketing Manager. This milestone not only highlights her remarkable journey within the organization but also reinforces the hotel’s focus on strengthening its marketing and brand positioning in the competitive hospitality landscape.
A Journey Defined by Impact and Growth
Since joining the hotel in 2024 as Assistant Manager – Marketing & Communications, Shawali has consistently demonstrated a strong ability to craft compelling campaigns and elevate brand visibility. Over the past one and a half years, she has been instrumental in executing integrated marketing strategies for the property’s 398 rooms and its diverse dining portfolio, including Mosaic, Spice Art, Chao Bella, BBC, and Mosaic Pastry Lounge. Her efforts have seamlessly blended digital innovation with on-ground activations, creating memorable brand experiences for guests.
Leading Marketing Strategy with Innovation
In her new role, Shawali will take charge of the overall marketing strategy, focusing on performance-driven campaigns and impactful storytelling. Her expertise spans across digital ecosystems and advanced marketing platforms such as Boost, Merlin, Medallia, Brand Warehouse, and Concerto. From managing social media strategies and influencer collaborations to spearheading PR outreach and content development, she has consistently aligned campaigns with global brand standards while ensuring local relevance.
A Strong Foundation in Media and Hospitality
With over nine years of experience, Shawali brings a unique blend of editorial insight and marketing acumen. Before joining Crowne Plaza Greater Noida, she worked with renowned organizations like Times Network, Network18 Media & Investments Limited, and The Times of India, where she specialized in social media strategy and audience engagement. Her hospitality journey includes valuable experience with The Oberoi Group, contributing to marketing initiatives for The Oberoi Gurgaon and Trident Gurgaon, where she honed her skills in campaign planning and brand storytelling.
Academic Excellence and Creative Vision
An alumna of Makhanlal Chaturvedi National University of Journalism and Communication and Patna Women’s College, Shawali holds a Master’s degree in Electronic Media and a Bachelor’s degree in Mass Communication. Her academic background, combined with her professional expertise, enables her to seamlessly merge creativity with analytics—delivering marketing campaigns that are both engaging and measurable.
A Vision for the Future of Hospitality Marketing
Sharing her thoughts on this new chapter, Shawali expressed enthusiasm about continuing her journey with the brand. She aims to further strengthen its presence through innovative campaigns, meaningful collaborations, and storytelling that resonates with modern travelers. Known for her keen eye for trends and passion for creativity, she is set to bring fresh perspectives that align with evolving consumer expectations in the travel and hospitality sector.
For collaborations, partnerships, and media inquiries, Shawali Gupta can be reached at: Shawali.gupta@ihg.com
