New Delhi’s hospitality landscape continues to evolve with exciting leadership developments, and the latest comes from Novotel New Delhi City Centre with the appointment of Ms. Richa Trikha as the new Director of Sales and Marketing. Bringing with her nearly two decades of rich industry experience, Richa is set to play a key role in strengthening the hotel’s market presence and accelerating strategic business growth.
A Dynamic Leader with Extensive Industry Expertise
With over 18 years of experience spanning the hospitality and aviation sectors, Richa Trikha has built a strong reputation for driving revenue growth, developing strategic partnerships, and delivering impactful sales initiatives. Her expertise covers key hospitality segments including corporate business, MICE, and social events, making her a valuable addition to the leadership team at Novotel New Delhi City Centre.
In her new role, she will lead the hotel’s sales and marketing operations while focusing on expanding business opportunities, enhancing client engagement, and creating innovative strategies that align with the hotel’s long-term vision.
Strong Background Across Leading Hospitality Brands
Before joining Novotel New Delhi City Centre, Richa was associated with Hyatt Regency Delhi, where she contributed significantly to strengthening sales performance and implementing high-impact business strategies.
Over the years, she has worked with globally recognised hospitality brands including Hyatt Hotels Corporation, Radisson Hotel Group, and IHG Hotels & Resorts. Her diverse experience across these renowned brands has equipped her with in-depth knowledge of corporate sales, event management, and relationship-driven business development.
Adding further depth to her professional journey, her early career experience with Jet Airways and Kingfisher Airlines helped shape her customer-centric approach and sharpen her understanding of guest expectations and service excellence.
Richa Trikha Shares Her Vision
Expressing her excitement about the new role, Ms. Richa Trikha shared that joining Novotel New Delhi City Centre at a growth-driven phase presents an exciting opportunity to build meaningful partnerships and implement impactful business strategies.
She highlighted the brand’s strong positioning in the market and emphasised her commitment to driving sustained performance while contributing to the hotel’s expanding presence in the capital city’s competitive hospitality sector.
Leadership Welcomes the Appointment
Welcoming Richa to the team, General Manager Saumitra Chaturvedi expressed confidence in her leadership capabilities and strategic expertise. He noted that her extensive market knowledge and strong industry experience would further strengthen the hotel’s sales and marketing initiatives while supporting its continued growth trajectory.
The appointment reflects the hotel’s commitment to building a strong leadership team capable of delivering innovative guest experiences and maintaining a competitive edge in New Delhi’s rapidly evolving hospitality market.
About Novotel
Novotel is globally recognised for offering modern, balanced, and experience-driven hospitality designed for both business and leisure travellers. The brand focuses on creating energising and comfortable spaces with spacious accommodations, flexible work environments, family-friendly amenities, wellness facilities, and thoughtfully designed dining experiences.
With more than 590 properties across over 65 countries, Novotel operates under Accor, one of the world’s leading hospitality groups with a global portfolio of more than 5,700 properties across 110 countries.
The brand also participates in ALL – Accor Live Limitless, a lifestyle loyalty programme offering travellers exclusive rewards, experiences, and services across the Accor network.