Industry Updates

Sheraton Uşak Hotel & Thermal Spa Opens in Türkiye, Marking Marriott’s 500th Premium Hotel in EMEA

Sheraton Uşak Hotel & Thermal Spa Marks Marriott International’s 500th Premium Hotel in the EMEA Region

Marriott International continues to strengthen its presence in Türkiye with the grand opening of Sheraton Uşak Hotel & Thermal Spa, a sophisticated new hospitality destination that blends modern comfort with the region’s renowned thermal wellness heritage. Located in the historic city of Uşak, the hotel introduces Sheraton’s signature hospitality experience to one of Türkiye’s most celebrated thermal tourism hubs.

The opening is not only a significant addition to Sheraton’s growing portfolio in Türkiye but also represents a major milestone for Marriott International, becoming the company’s 500th premium hotel across Europe, the Middle East, and Africa (EMEA).

A Contemporary Hospitality Experience Inspired by Local Culture

Designed by acclaimed architect Atilla Kangüleç and featuring elegant interiors by Hande Tözün, Sheraton Uşak Hotel & Thermal Spa embraces a modern design philosophy while paying tribute to the cultural richness of the region.

The hotel’s welcoming public spaces are designed to foster connection and collaboration. At the heart of the property lies Sheraton’s signature lobby concept, featuring Community Tables and technology-enabled Studios that create a seamless environment for both business and leisure travellers. Whether guests are meeting colleagues, catching up on work, or simply relaxing, the thoughtfully designed spaces encourage interaction and comfort.

Stylish Accommodation for Business and Leisure Travelers

The property features 164 contemporary guest rooms and suites, each thoughtfully designed to provide a balance of relaxation and productivity.

Guests can enjoy Sheraton’s renowned Signature Sleep Experience, spacious workstations, modern amenities, and stylish interiors that cater to the needs of today’s travelers. Whether visiting Uşak for business, wellness, or leisure, the accommodations offer a comfortable retreat after a day of exploration or meetings.

Exceptional Dining Experiences Across Multiple Venues

Dining is a key highlight of the Sheraton Uşak experience, with a diverse selection of venues designed to suit every taste and occasion.

Café by Sheraton serves as a vibrant all-day gathering place where guests can socialize, work, or enjoy light refreshments. Seafood lovers can indulge in fresh and locally inspired dishes at Azure Restaurant, which showcases regional Turkish flavors alongside international culinary influences.

For evening relaxation, High Life Bar offers an inviting atmosphere with drinks and entertainment, while Poolside Breeze Bar provides refreshing seasonal beverages in a relaxed outdoor setting. Wellness-focused travelers can also enjoy nutritious menu options at the spa’s Energy Lab.

Marriott Bonvoy Elite members benefit from exclusive access to the Sheraton Club Lounge, where premium services, private spaces, and enhanced guest privileges elevate the overall stay experience.

Diamond Thermal Spa Brings Uşak’s Wellness Heritage to Life

One of the most impressive features of the hotel is the expansive Diamond Thermal Spa, spanning approximately 5,000 square meters.

The wellness facility incorporates Uşak’s natural mineral-rich thermal waters into a comprehensive spa experience designed to promote relaxation and rejuvenation. Guests have access to thermal pools, traditional Turkish baths, steam rooms, saunas, jacuzzis, massage treatment rooms, and a fully equipped 24-hour fitness center.

The property also features both indoor and outdoor swimming pools, creating a complete wellness retreat that caters to travelers seeking health, relaxation, and self-care.

A Premier Venue for Meetings, Weddings, and Events

Sheraton Uşak Hotel & Thermal Spa is positioned to become one of the region’s leading destinations for corporate events and social celebrations.

The hotel offers 1,250 square meters of flexible event space, accommodating everything from business conferences and executive meetings to weddings and large-scale celebrations. The impressive Ulubey Grand Hall spans 690 square meters and is complemented by four additional meeting rooms, providing versatile options for a wide range of events.

With modern facilities and Sheraton’s renowned service standards, the hotel is well-equipped to host memorable gatherings of every size.

Gateway to Uşak’s Top Attractions

Strategically located along the İzmir–Ankara highway and adjacent to Huzur Park, the hotel provides convenient access to some of the region’s most fascinating attractions.

Visitors can explore the breathtaking landscapes of Ulubey Canyon, discover ancient artifacts at the Uşak Archaeology Museum, admire the historic beauty of Clandras Bridge, or journey through history at the ancient city of Blaundus.

Its central location makes the hotel an ideal base for travelers looking to combine wellness, culture, and exploration during their stay in western Türkiye.

Leadership Shares Vision for the New Property

Sandra Schulze-Potgieter, Vice President of Brand Management for Premium, Select, and Midscale Brands in Europe, the Middle East, and Africa at Marriott International, emphasized the significance of the opening.

According to Schulze-Potgieter, the combination of a prime location, integrated thermal wellness facilities, and Sheraton’s contemporary hospitality approach establishes a new benchmark for premium travel experiences in the region.

Bülent Şenyurt, General Manager of Sheraton Uşak Hotel & Thermal Spa, highlighted the property’s connection to the local community and culture.

He noted that the hotel reflects the spirit of Uşak by bringing together cultural heritage, thermal wellness traditions, and modern hospitality, creating an experience that is both authentically local and internationally appealing.

Marriott International Reaches a Major EMEA Milestone

The launch of Sheraton Uşak Hotel & Thermal Spa carries special significance for Marriott International as it becomes the company’s 500th premium hotel across the EMEA region.

Premium brands such as Sheraton, Marriott Hotels, Westin, Le Méridien, and Autograph Collection now represent approximately half of Marriott’s operations throughout Europe, the Middle East, and Africa. This milestone reflects the company’s continued investment in premium travel experiences and its growing influence across key global tourism markets.

A New Era of Thermal Wellness Hospitality in Türkiye

With its blend of world-class accommodation, extensive wellness facilities, modern event spaces, and convenient access to cultural attractions, Sheraton Uşak Hotel & Thermal Spa is poised to become one of Türkiye’s most desirable thermal tourism destinations.

The opening reinforces Uşak’s reputation as a leading wellness destination while providing travelers with a sophisticated new option that seamlessly combines relaxation, culture, and contemporary hospitality under the trusted Sheraton brand.

ujjwal tiwari

Recent Posts

The St. Regis London Set to Open in Mayfair This Autumn, Redefining Luxury Hospitality

Luxury Landmark Hotel Set to Redefine Hospitality in the Heart of London London’s luxury hospitality…

20 minutes ago

Minor Hotels Expands Thailand Portfolio with Asia’s First Colbert Collection and New Avani Koh Phangan Resort

Minor Hotels Strengthens Southern Thailand Presence with Two New Resort Signings Thailand’s tourism landscape is…

25 minutes ago

Park Hyatt Hyderabad Appoints Himanshu Puri as Director of Events to Strengthen Luxury Events Portfolio

Park Hyatt Hyderabad Strengthens Its Leadership Team with a Strategic Appointment Park Hyatt Hyderabad has…

2 days ago

Park Hyatt Hyderabad Appoints Dhanashree More as Area Director of Digital Marketing – South India

Hyderabad, India – June 2026 Park Hyatt Hyderabad has announced the appointment of Dhanashree More…

2 days ago

Park Hyatt Hyderabad Appoints Akshita Rege as Marketing Communications Manager to Strengthen Brand Presence

Strengthening Brand Communications and Market Presence with Nearly a Decade of Hospitality Marketing Expertise Park…

2 days ago