Strengthening Hyatt’s Digital Leadership Across Key Indian Markets
Alila Diwa Goa has announced the appointment of Takshila Chheda as its new Area Director – Digital Marketing, marking a significant step in strengthening Hyatt Hotels’ digital marketing leadership across India. With an impressive track record in digital strategy, brand management, and performance marketing, Takshila is set to play a pivotal role in driving Hyatt’s digital growth and online presence.
Expanding Responsibilities Across Multiple Regions
Before taking on this new role, Takshila successfully led digital marketing initiatives for Hyatt Hotels across North, East, and West India. In her expanded position, she will now oversee digital marketing strategies for the Goa and Pune markets, while continuing to manage Hyatt’s digital efforts across West and Central India.
Her appointment reflects Hyatt’s continued commitment to enhancing guest engagement, brand visibility, and digital innovation across its growing portfolio of hotels and resorts.
Driving Digital Growth and Brand Visibility
As Area Director – Digital Marketing, Takshila will be responsible for developing and executing comprehensive digital and performance marketing strategies designed to strengthen Hyatt’s online presence and drive revenue growth.
Her expertise spans several critical areas, including digital marketing, social media strategy, brand management, public relations, and performance-driven campaigns. Throughout her career, she has consistently delivered measurable business outcomes by leveraging innovative marketing solutions and data-driven decision-making.
A Diverse and Accomplished Professional Journey
Takshila brings extensive experience from some of India’s most respected organizations. Prior to joining Hyatt Hotels, she served as a Digital Marketing Strategist at Jio World Centre, Reliance Industries. During her tenure, she played a key role in the launch and digital promotion of the prestigious Nita Mukesh Ambani Cultural Centre, one of India’s most significant cultural landmarks.
Before that, she held the position of Senior Manager – Digital Marketing at Tata Motors, where she contributed significantly to strengthening the brand’s digital footprint through impactful campaigns and enhanced customer engagement across multiple digital platforms.
Her professional journey also includes valuable experience in leading communications agencies and the hospitality industry, where she worked with a wide range of renowned brands, further strengthening her expertise in strategic communications and digital storytelling.
Strong Academic Foundation
Complementing her professional achievements, Takshila possesses a strong academic background. She holds a Master of Science (MSc) in Corporate Communications & Reputation Management from Manchester Business School, United Kingdom. Additionally, she earned a Bachelor’s degree in Mass Media (Advertising) from Mumbai University.
Her educational qualifications have provided a solid foundation for her strategic approach to digital marketing, brand development, and reputation management.
Looking Ahead
With digital transformation continuing to reshape the hospitality industry, Takshila Chheda’s appointment comes at an important time for Hyatt Hotels. Her extensive experience, strategic mindset, and proven success in digital marketing are expected to further strengthen Hyatt’s position in key markets while enhancing guest engagement and brand visibility across the region.
As Hyatt continues to expand its presence and digital capabilities, Takshila’s leadership is poised to contribute significantly to the brand’s ongoing growth and innovation journey in India.
