Hilton Head Island, South Carolina: The Westin Hilton Head Island Resort & Spa has appointed Sally Mignone as Complex Director of Marketing, bringing a seasoned Marriott International marketing professional into a key leadership position as the resort prepares for an exciting period of transformation.
Leading Marketing Strategy and Growth
In her new role, Mignone will oversee the development and execution of marketing strategies aimed at strengthening the resort’s market position, supporting revenue performance and expanding its digital presence. Her appointment comes as the property prepares to enhance several guest-facing areas, including its arrival experience, dining concepts, wellness offerings and event and gathering spaces.
The focus will be on building stronger connections with travelers while highlighting the resort’s evolving guest experience and creating new opportunities across important leisure and group markets.
More Than Two Decades With Marriott International
Mignone brings more than 22 years of experience with Marriott International to her new position. Throughout her career, she has held a variety of commercial and marketing roles, gaining experience in sales, leisure and group travel, e-commerce, performance marketing and brand development.
Her career has included responsibilities at property, regional and corporate levels, giving her valuable insight into both the day-to-day realities of hotel marketing and the broader strategies needed to compete in an increasingly digital hospitality landscape.
This combination of operational knowledge and strategic marketing expertise is expected to support the resort as it works to strengthen its presence among both existing and prospective guests.
Deep Roots in Hilton Head Island
Mignone also brings a strong personal connection to the destination. She has lived in the Hilton Head Island area for more than 25 years, giving her an in-depth understanding of the Lowcountry community and the region’s tourism landscape.
Her local knowledge could prove particularly valuable as the resort continues to position itself within the competitive Hilton Head Island hospitality market. Understanding the destination, its visitors and the community provides an additional perspective as new marketing initiatives are developed.
Expanded Role Across Two Westin Properties
Mignone’s responsibilities will extend beyond Hilton Head Island. Alongside her role at The Westin Hilton Head Island Resort & Spa, she will also contribute to marketing leadership for The Westin Savannah Harbor Golf Resort & Spa in Savannah, Georgia.
The expanded role places her at the center of marketing efforts for two Westin properties serving distinct but complementary leisure, group and event markets.
A New Chapter for the Westin Properties
Mignone’s appointment comes at an important time for both properties as they look to strengthen their positioning and create fresh opportunities across their respective markets.
With more than two decades of Marriott International experience, extensive commercial expertise and deep familiarity with Hilton Head Island, Mignone is well positioned to guide the properties’ marketing strategies and support their next phase of growth.
Her combination of hospitality industry experience and local market knowledge is expected to play an important role as The Westin Hilton Head Island Resort & Spa continues evolving its guest experience and strengthening its presence in the Lowcountry.
