Broadbeach, Gold Coast, Australia | September 2026
Andaz Gold Coast has appointed Stacey Plaine as Marketing Specialist, bringing an experienced luxury and lifestyle hospitality marketer into the founding leadership team of the highly anticipated property. Plaine joins the hotel ahead of its opening later this year in Broadbeach, marking an important step as the Andaz brand prepares to make its Australian debut.
Stacey Plaine Brings More Than 14 Years of Hospitality Marketing Experience
With more than 14 years of international hospitality marketing experience, Plaine has built a career across Australia, the United Kingdom, Europe, the Maldives and Japan. Her work has focused on developing distinctive hotel identities, creating engaging guest experiences and delivering marketing strategies for luxury, lifestyle and food and beverage businesses.
Over the course of her career, Plaine has held senior marketing roles with internationally recognised hospitality brands including JW Marriott Hotels & Resorts, W Hotels and Mondrian Hotels. She has also worked on strategic consultancy projects, giving her experience from both the brand and advisory sides of the hospitality industry.
This combination has allowed her to understand how hospitality businesses can develop strong identities while remaining relevant to changing guest expectations and local markets.
Extensive Experience Across Restaurants and Bars
Food and beverage marketing has been another major part of Plaine’s career. She has contributed to the development and launch of more than 50 restaurant and bar brands, working on concepts and narratives designed to connect dining venues with their destinations, audiences and wider hotel identities.
In today’s hospitality industry, restaurants and bars play an increasingly important role in shaping a hotel’s personality. Plaine’s experience in this area is expected to support Andaz Gold Coast as it develops its own collection of dining and social spaces.
Leading Marketing Across 65 Marriott Hotels
One of Plaine’s notable career achievements was leading marketing across a portfolio of 65 Marriott hotels spanning nine brands across the UK and Europe.
Working across such a diverse portfolio required a strategic approach to brand positioning, communications and market engagement, while ensuring that each property maintained its own identity and connection with its respective audience.
Her experience managing complex hospitality portfolios adds another layer of expertise to her new role at Andaz Gold Coast.
Recognised for Hospitality Marketing Excellence
Plaine’s work has also received recognition from the hospitality and marketing industries. Her accolades include Marriott International’s Global Elite Award for PR & Communications Leader of the Year, the UK Restaurant Marketer & Innovation Award, and a Queensland Hotels Association Award for Excellence for Best Marketed Hotel.
These recognitions reflect her experience in developing marketing campaigns and communications strategies within highly competitive hospitality markets.
Bringing the Andaz Brand to the Gold Coast
At Andaz Gold Coast, Plaine will be responsible for shaping the hotel’s brand and marketing expression as the property prepares to welcome its first guests.
Her role will go beyond traditional hotel promotion, with a strong focus on connecting the property with the people, culture, creativity and experiences that define the Gold Coast.
That local connection is an important part of the Andaz brand. Rather than offering a completely standardised luxury experience, Andaz aims to reflect the personality of each destination through its design, food, culture, service and relationships with the local community.
Plaine’s international background in lifestyle and luxury hospitality gives her a strong foundation for translating that philosophy into a brand identity that feels distinctly connected to the Gold Coast.
What to Expect from Andaz Gold Coast
Scheduled to open later this year, Andaz Gold Coast will feature 202 rooms and suites, together with a collection of restaurants, bars and social spaces.
The hotel’s design is expected to draw inspiration from the changing light of the Gold Coast, creating a visual identity that complements the destination’s coastal surroundings.
Located in Broadbeach, the property is being positioned as more than simply a place to stay. Its experience is intended to capture the energy, creativity and lifestyle of Broadbeach and the wider Gold Coast.
The opening also carries significance for the Andaz brand, as the property will mark Andaz’s first entry into Australia.
A Key Appointment Ahead of the Hotel’s Opening
For Plaine, joining the founding team offers an opportunity to help shape a new hotel brand from the ground up. Her background across luxury branding, communications, lifestyle hospitality and restaurant marketing will be particularly relevant as Andaz Gold Coast builds awareness ahead of its opening.
As the property moves closer to welcoming its first guests, her appointment adds significant marketing expertise to the hotel’s leadership team.
With Stacey Plaine leading the marketing function, Andaz Gold Coast will look to translate the brand’s international luxury positioning into an experience that feels authentic to its destination. The combination of global hospitality expertise and a strong local perspective could play an important role in establishing the hotel’s identity within the Gold Coast’s competitive luxury hospitality landscape.
