Minor Hotels has appointed Marco Ercolano as Pre-Opening General Manager of The WestDill Mayfair Hotel London, Colbert Collection, marking an important milestone as the hospitality group prepares to introduce the Colbert Collection brand to the UK market.
Bringing nearly two decades of experience in London’s luxury hospitality sector, Ercolano will lead the hotel’s pre-opening preparations, operational strategy and commercial positioning. His appointment comes as Minor Hotels continues to expand its international portfolio with distinctive properties designed around individuality, culinary excellence and meaningful guest experiences.
Marco Ercolano’s Career in Luxury Hospitality
Ercolano brings extensive experience across luxury hotels, lifestyle properties and internationally recognised hospitality brands in London. His professional background combines operational management, food and beverage leadership, revenue strategy and hotel pre-opening expertise.
Throughout his career, he has held senior positions at several prominent properties, including St. Ermin’s Hotel, Autograph Collection by Marriott; The Trafalgar St. James, Curio Collection by Hilton; Canopy by Hilton London City; The Ritz London; and Bulgari Hotel & Residences London.
Working across these diverse hospitality environments has given him valuable insight into London’s competitive luxury hotel market and the expectations of today’s discerning travellers.
In addition to his practical experience, Ercolano holds an Advanced Hotel Revenue Management certification from Cornell University and a Bachelor’s degree in Hospitality and Tourism Management from the University of West London.
Leading the Pre-Opening of The WestDill Mayfair Hotel
As Pre-Opening General Manager, Ercolano will oversee the operational and commercial preparations for The WestDill Mayfair Hotel London.
His responsibilities will include establishing the property’s service culture, developing operational standards and defining its market positioning ahead of opening. He will also play a central role in translating the Colbert Collection’s philosophy of creating “hotels with a soul” into a distinctive guest experience.
His experience in food and beverage operations and hotel management will be particularly valuable as the property develops its identity within London’s established luxury hospitality scene.
From preparing teams to shaping the overall guest journey, the pre-opening phase will be essential to ensuring that the hotel delivers a consistent experience aligned with the brand’s vision.
A Significant Appointment for Colbert Collection’s UK Debut
Ercolano’s appointment comes at an important stage in the development of Colbert Collection, as Minor Hotels prepares to bring the brand to the UK.
His understanding of London’s luxury hospitality market, combined with experience at prestigious international hotel brands, provides a strong foundation for introducing the collection’s distinctive approach to the capital.
The leadership appointment also reflects the importance of local market knowledge when launching a new hotel brand. Establishing the right service culture, building a capable team and creating a compelling commercial strategy will be central to the property’s introduction.
Under Ercolano’s leadership, The WestDill Mayfair Hotel aims to establish a distinctive identity that connects luxury accommodation with dining, culture and social experiences.
About The WestDill Mayfair Hotel London
The WestDill Mayfair Hotel London is an upcoming luxury property located in Mayfair, one of London’s most prestigious neighbourhoods.
The hotel is set to mark Colbert Collection’s debut in the UK and is positioned as the brand’s second global flagship property.
Its concept centres on reflecting the character and energy of London through curated hospitality experiences, with an emphasis on food, culture and social connection.
Mayfair’s established reputation for luxury shopping, fine dining, cultural attractions and elegant architecture provides a distinctive setting for the property’s planned offering.
About Colbert Collection
Colbert Collection is a premium soft brand from Minor Hotels that brings together independent hotels with distinctive identities and individual character.
The collection is designed for travellers who value culinary excellence, meaningful social connections and experiences that reflect the places they visit.
Its approach focuses on curated guest experiences, locally informed itineraries, distinctive dining and gatherings that connect visitors with local communities.
Rather than imposing a uniform identity on every property, the brand allows each hotel to express its own personality while remaining connected to the collection’s broader philosophy.
About Minor Hotels
Minor Hotels is an international hospitality group operating hotels, resorts and branded residences across a wide range of destinations.
Its portfolio includes brands such as Anantara, Elewana Collection, The Wolseley Hotels, Tivoli, Minor Reserve Collection, NH Collection, nhow, Avani, Colbert Collection, NH, Oaks and iStay.
With properties spanning luxury, premium, lifestyle and select-service segments, the group continues to develop hospitality experiences for different types of travellers and markets.
The introduction of Colbert Collection in London represents another step in its efforts to expand its international presence through distinctive hotel concepts.
A New Chapter for London’s Luxury Hospitality Market
With nearly two decades of experience in London’s luxury hotel sector, Marco Ercolano takes on a pivotal leadership role as The WestDill Mayfair Hotel prepares to open.
His background in hotel operations, food and beverage management and commercial strategy will support the development of the property and the introduction of Colbert Collection to the UK.
As the hotel moves towards launch, its focus on individuality, culinary experiences and genuine social connection will help shape its identity within London’s competitive luxury hospitality market.
