Rosewood Hotel Group has appointed Gaye Gibson as Vice President, Retail and Partnerships, Global, strengthening its international leadership team as the luxury hospitality group continues to expand its retail, e-commerce and partnership strategy.
Based in Hong Kong, Gibson will oversee the Group’s global retail and e-commerce operations, focusing on creating retail experiences that extend the Rosewood brand beyond its hotels. Her appointment reflects the growing importance of connecting luxury hospitality with digital commerce and immersive consumer experiences.
Gaye Gibson Brings Extensive Luxury Retail Experience
Gaye Gibson brings extensive international experience across luxury retail, hospitality and lifestyle brand development. Her professional background combines strategic retail planning with a strong understanding of how luxury brands can create meaningful connections with customers.
Before joining Rosewood Hotel Group, Gibson served as Global Head of Retail at Maybourne Hotel Group, where she gained experience developing retail initiatives within the luxury hospitality sector.
She also founded Azura Partners in Hong Kong, advising luxury hotel clients on retail strategy and the development of immersive retail environments.
Her experience across established hospitality groups and independent consultancy gives her valuable insight into building retail concepts that complement a hotel’s identity while creating additional opportunities for customer engagement.
Leading Global Retail and E-Commerce Strategy
In her new role, Gibson will lead Rosewood Hotel Group’s global retail and e-commerce strategy, exploring ways to bring the group’s brands and experiences to customers beyond their hotel stays.
She will focus on strengthening the group’s retail presence, developing digital commerce capabilities and creating opportunities for deeper engagement with existing guests and new audiences.
As luxury travellers increasingly seek meaningful connections with the brands they experience, retail and e-commerce offer hospitality companies opportunities to extend their identities into customers’ everyday lives.
Gibson’s responsibilities will include developing retail experiences that reflect the group’s luxury positioning while supporting its wider commercial and brand objectives.
Reporting to Rosewood’s Chief Operating Officer
Gibson will report to Anthony Ingham, Chief Operating Officer of Rosewood Hotel Group. Working within the group’s global leadership structure, she will help advance initiatives that connect hospitality, retail and digital experiences.
Her appointment highlights the company’s interest in developing new customer touchpoints and strengthening its commercial strategy beyond traditional accommodation and on-property services.
By combining physical retail experiences with e-commerce, Rosewood Hotel Group aims to create more ways for customers to engage with its brands across different markets.
A Growing Focus on Retail in Luxury Hospitality
Retail is becoming an increasingly important part of the luxury hospitality experience, allowing hotel groups to bring their design philosophy, products and brand identity to customers beyond the property itself.
From curated lifestyle products to digital shopping experiences, retail initiatives can help hospitality brands build stronger relationships with their audiences while creating additional commercial opportunities.
Gibson’s experience in luxury retail and hospitality positions her to support Rosewood Hotel Group’s efforts to develop this area of its business.
Her leadership will focus on bringing together retail strategy, digital capabilities and immersive consumer experiences to strengthen the group’s global brand presence.
About Rosewood Hotel Group
Rosewood Hotel Group is a privately owned global hospitality company owned by Chow Tai Fook Enterprises. Its portfolio brings together hospitality and lifestyle brands serving different market segments.
The group’s businesses include Rosewood, its ultra-luxury hotel brand; New World Hotels & Resorts, operating in the upper-upscale hospitality segment; Asaya, an integrated wellbeing concept; and Carlyle & Co., a contemporary private members’ club.
Through its diverse portfolio, the group combines luxury accommodation with distinctive lifestyle and guest experiences across its brands.
Gaye Gibson’s appointment as Vice President, Retail and Partnerships, Global marks another step in the group’s efforts to develop its retail and digital channels. With her background in luxury retail strategy and hospitality, she will help explore new ways to connect the group’s brands with customers around the world.
