Marriott International and Brigade Hotel Ventures Sign Landmark Deal to Develop Six Hotels Across South India
The multi-deal agreement will add 940 rooms across six hotels in Chennai, Bengaluru, Kerala and Thiruvananthapuram, expanding Marriott International’s presence in South India through five global hotel brands with an estimated investment opportunity for the region’s hospitality sector.
Marriott International and Brigade Hotel Ventures Limited have announced a landmark multi-deal agreement to develop six new hotels comprising approximately 940 rooms across four key markets in South India.
Announced on August 14, 2025, the strategic agreement represents a significant milestone in the companies’ longstanding partnership and will expand Marriott’s footprint across the region through five globally recognised brands: The Ritz-Carlton, JW Marriott, Marriott Hotels & Resorts, Courtyard by Marriott and Fairfield by Marriott.
The six planned developments will be located across Chennai, Bengaluru, Vaikom Island in Kerala and Thiruvananthapuram, catering to growing demand for luxury travel, business accommodation, meetings and events, and leisure hospitality.
With this agreement, Brigade Hotel Ventures further strengthens its nearly 15-year relationship with Marriott International. Alongside its existing Sheraton Grand Bangalore at Brigade Gateway and Four Points by Sheraton Kochi Infopark properties, the collaboration brings the total number of hotels associated with the partnership to eight, representing 1,388 keys.
Marriott International Strengthens Its South India Expansion Strategy
The agreement reflects Marriott International’s continued focus on expanding its presence in high-potential hospitality markets across India.
South India has emerged as an important destination for hotel development, supported by growing IT and corporate sectors, international connectivity, business travel, tourism and demand for premium leisure experiences.
Through this partnership, Marriott will introduce a diverse collection of hotels across different market segments, ranging from luxury and upper-upscale resorts to premium business hotels.
The six developments are designed to serve different traveller segments while strengthening Marriott Bonvoy’s presence across some of South India’s important business and leisure destinations.
The agreement was formally signed by Nirupa Shankar, Managing Director, Brigade Hotel Ventures Limited, and Rajeev Menon, President – Asia Pacific excluding China, Marriott International.
Leadership Perspectives on the Strategic Partnership
Commenting on the collaboration, Jaishankar, Executive Chairman of Brigade Enterprises Limited, highlighted the importance of strengthening the company’s relationship with Marriott International through the addition of six distinctive hotels.
He emphasised the long-term potential of India’s hospitality industry and Brigade’s commitment to developing thoughtfully designed, high-quality hotels for business and leisure travellers.
The six developments include Courtyard by Marriott Chennai World Trade Center, Fairfield by Marriott Bengaluru International Airport, Fairfield by Marriott Bengaluru Brigade Valencia, The Ritz-Carlton Vaikom Island, Kerala, JW Marriott Chennai OMR and Thiruvananthapuram Marriott Hotel World Trade Center.
Rajeev Menon, President – Asia Pacific excluding China, Marriott International, highlighted the company’s growth strategy of expanding into destinations where guests increasingly seek luxury travel experiences and world-class hospitality services.
He noted that the agreement reinforces Marriott’s longstanding relationship with Brigade Hotel Ventures and reflects the strength of its diverse brand portfolio in meeting the evolving requirements of travellers across different market segments.
Six New Marriott Hotels Planned Across South India
The multi-deal agreement covers six distinctive hotel developments, each designed to serve a different destination, traveller segment and hospitality requirement.
1. Courtyard by Marriott Chennai World Trade Center
Courtyard by Marriott Chennai World Trade Center will be developed as part of a mixed-use development incorporating the World Trade Center, residential facilities and retail outlets.
The hotel is planned to feature 45 thoughtfully designed guestrooms and two dining outlets, alongside a modern fitness centre.
Located close to some of Chennai’s major commercial office complexes, the property will benefit from its connectivity to the city’s business districts and is expected to be approximately 13 kilometres from Chennai International Airport.
With its location within a major commercial development, the hotel is positioned to cater primarily to corporate travellers and business visitors seeking comfort, convenience and connectivity.
2. Fairfield by Marriott Bengaluru International Airport
Fairfield by Marriott Bengaluru International Airport is planned as a 224-room property, including suites, designed to serve airport travellers, corporate guests and visitors to Bengaluru’s growing business districts.
The hotel is expected to feature conference and banquet facilities, two dining venues, a swimming pool, fitness centre and spa.
Its location near Bengaluru International Airport and key business hubs is expected to make it an attractive accommodation option for business travellers, transit guests and event participants.
The development will further strengthen Marriott’s presence in Bengaluru’s expanding airport hospitality market.
3. Fairfield by Marriott Bengaluru Brigade Valencia
Fairfield by Marriott Bengaluru Brigade Valencia will bring the Fairfield brand to South Bengaluru’s growing IT and commercial corridor.
The planned 151-room property will feature contemporary accommodation designed around comfort and productivity.
Its facilities are expected to include a three-meal restaurant, bar, swimming pool, fitness centre and spa.
The hotel will cater to business travellers, IT professionals and leisure guests seeking convenient accommodation with modern facilities and the dependable service standards associated with the Fairfield by Marriott brand.
4. The Ritz-Carlton Vaikom Island, Kerala
One of the most distinctive developments in the agreement is The Ritz-Carlton Vaikom Island, Kerala, which will introduce the luxury brand to a tranquil backwater destination.
The planned resort will feature 70 private villas, each equipped with its own swimming pool, creating an exclusive luxury retreat surrounded by Kerala’s scenic natural environment.
The resort is expected to include five dining venues, a spa, swimming pool and fitness centre.
With a focus on wellness, destination weddings and leisure getaways, the property is designed to appeal to travellers seeking immersive luxury experiences.
The resort is expected to be accessible through approximately a two-hour drive from Kochi Airport or a 40–60-minute speedboat journey from Bolgatty Jetty.
The development is expected to add a distinctive luxury hospitality offering to Kerala’s internationally recognised backwater tourism landscape.
5. JW Marriott Chennai OMR
JW Marriott Chennai OMR is planned as a 250-room and suite luxury hotel along Old Mahabalipuram Road, one of Chennai’s most important IT and commercial corridors.
The property will introduce the JW Marriott brand’s wellness-focused hospitality philosophy through facilities designed to support relaxation, wellbeing and premium guest experiences.
Planned amenities include Spa by JW, a swimming pool, fitness centre, JW Garden and five dining venues.
The hotel will also feature approximately 1,400 square metres of meeting and event space, positioning it as an important destination for corporate meetings, conferences, social celebrations and luxury leisure stays.
Located approximately 45 minutes from Chennai International Airport, the development is expected to serve both business and leisure travellers.
6. Thiruvananthapuram Marriott Hotel World Trade Center
The Thiruvananthapuram Marriott Hotel World Trade Center will form part of a mixed-use development in Kerala’s capital city.
The planned 200-room hotel will feature five dining venues, the M Club and approximately 1,115 square feet of meeting space.
Additional facilities are expected to include an outdoor swimming pool, fitness centre and Quan Spa.
Located approximately 20 minutes from Thiruvananthapuram International Airport, the property is designed to serve corporate travellers, government and business visitors, and leisure guests.
The development will further strengthen Marriott International’s presence in Kerala while adding a globally recognised hospitality brand to Thiruvananthapuram’s growing commercial landscape.
Five Global Marriott Brands to Drive Diverse Hospitality Experiences
One of the key highlights of the agreement is the introduction and expansion of five Marriott brands across different hospitality segments.
The portfolio combines luxury, premium and select-service hospitality concepts, allowing Marriott International to cater to a wider range of travellers.
The Ritz-Carlton and JW Marriott will address the luxury hospitality segment, while Marriott Hotels & Resorts, Courtyard by Marriott and Fairfield by Marriott will serve different premium and business travel requirements.
This diversified brand strategy enables Marriott to strengthen its presence across multiple destinations while aligning hotel offerings with local market demand.
Brigade Hotel Ventures and Marriott: Strengthening a 15-Year Partnership
The agreement builds on an established relationship between Brigade Hotel Ventures and Marriott International that spans nearly 15 years.
With the addition of six planned developments, the partnership will encompass eight hotels with a combined inventory of 1,388 keys, including the existing Sheraton Grand Bangalore at Brigade Gateway and Four Points by Sheraton Kochi Infopark.
For Brigade Hotel Ventures, the collaboration represents an opportunity to strengthen its hospitality portfolio and expand its presence across strategically important South Indian markets.
For Marriott International, the agreement supports its broader India growth strategy by increasing its presence in destinations with strong business, tourism and premium travel potential.
Looking Ahead: A Significant Milestone for South India’s Hospitality Industry
The agreement between Marriott International and Brigade Hotel Ventures represents an important development for India’s hotel industry, particularly across the rapidly evolving South Indian hospitality market.
With six hotels, approximately 940 additional rooms and five internationally recognised brands, the collaboration reflects the growing opportunities in luxury tourism, corporate travel, airport hospitality and premium business accommodation.
From the backwaters of Vaikom Island to the IT corridors of Bengaluru and Chennai, the planned developments will introduce diverse hospitality experiences across some of the region’s important destinations.
As these projects progress towards their announced development timelines, the partnership is expected to play a meaningful role in strengthening South India’s hospitality infrastructure and expanding the region’s international hotel brand presence.
Hospitality Tip Of The Day highlights this landmark collaboration between Marriott International and Brigade Hotel Ventures as an important milestone in the continued growth and evolution of India’s hospitality industry.
