Journey Beyond, Australia’s leading experiential tourism group, has appointed Jo Boundy as Managing Director, Resorts & Lodges, bringing extensive experience in customer strategy, commercial leadership and business transformation to the organisation. Based in Sydney, Boundy will oversee the group’s expanding portfolio of resorts and accommodation assets, with her appointment taking effect on 9 November 2026.
Her arrival comes as Journey Beyond continues to strengthen its accommodation offering and expand its presence across some of Australia’s most distinctive tourism destinations.
Jo Boundy’s Career and Professional Experience
Jo Boundy brings extensive senior executive experience across travel and tourism, media and financial services, with a strong track record of guiding major Australian brands through growth, transformation and recovery.
Most recently, she served as Chief Marketing Officer at Commonwealth Bank, where she led customer and brand strategy for one of Australia’s largest financial institutions.
Before joining Commonwealth Bank, Boundy held the position of Chief Marketing Officer at the Qantas Group and also served as Executive General Manager, Qantas Group Hotels & Holidays. These roles gave her valuable experience in travel, accommodation, customer engagement and commercial strategy.
Her career has centred on understanding customer needs, strengthening brand positioning and creating long-term business value. This combination of expertise positions her to lead Journey Beyond’s growing Resorts & Lodges division.
New Responsibilities at Journey Beyond
As Managing Director, Resorts & Lodges, Boundy will oversee Journey Beyond’s resorts and accommodation portfolio, with a focus on improving guest experiences, strengthening commercial performance and supporting sustainable business growth.
Her responsibilities will cover Ayers Rock Resort, Sal Salis, Monarto Safari Resort, Outback Spirit Lodges and the Kakadu Crocodile Hotel. The division is also set to include Kingfisher Bay Resort and K’gari Beach Resort on K’gari Island.
With properties spanning different landscapes and tourism experiences, Boundy will work to strengthen the portfolio while preserving the distinctive character of each destination.
Her leadership will focus on connecting customer expectations with operational excellence and ensuring that the group’s accommodation experiences complement its broader tourism offering.
Why Jo Boundy’s Appointment Matters
Boundy’s appointment represents an important leadership development for Journey Beyond as it continues to expand its accommodation portfolio alongside its established experiential tourism businesses.
Her previous experience with Qantas Group Hotels & Holidays gives her a direct understanding of the travel and accommodation sector, while her broader leadership background brings additional expertise in customer strategy and commercial growth.
With new properties joining the portfolio, her role will be central to shaping the division’s future direction, strengthening its market position and developing connections between accommodation, transport and destination-based experiences.
The appointment also reflects the growing importance of integrated travel experiences, where accommodation forms an essential part of a visitor’s connection with a destination.
About Journey Beyond’s Resorts & Lodges Division
Journey Beyond’s Resorts & Lodges division brings together a collection of accommodation experiences across some of Australia’s most recognised natural and tourism destinations.
The portfolio includes Ayers Rock Resort, Sal Salis, Monarto Safari Resort, Outback Spirit Lodges and the Kakadu Crocodile Hotel, with Kingfisher Bay Resort and K’gari Beach Resort joining the collection.
These properties offer travellers opportunities to explore Australia’s landscapes, wildlife and remote destinations through distinctive accommodation and destination-led experiences.
From resort stays near iconic natural landmarks to immersive experiences in Australia’s wilderness, the division caters to travellers seeking more than conventional hotel accommodation.
About Journey Beyond
Journey Beyond is an experiential tourism group operating 22 brands across Australia and New Zealand. Headquartered in Adelaide, the company was established in 2016 and brings together a diverse portfolio of travel, accommodation and destination experiences.
Its well-known tourism operations include The Ghan, Indian Pacific, Great Southern and The Overland, alongside premium small-group operator Outback Spirit and the eco-luxury lodge Sal Salis.
Through its portfolio, Journey Beyond connects travellers with the landscapes, communities and cultural experiences that make Australia and New Zealand distinctive destinations.
A New Chapter for Journey Beyond’s Resorts & Lodges
With Jo Boundy taking on the role of Managing Director, Resorts & Lodges, Journey Beyond is strengthening its leadership as the accommodation portfolio continues to evolve.
Her experience across travel, tourism, marketing and commercial strategy will support the group’s ambitions to enhance guest experiences, build stronger customer relationships and pursue long-term growth.
As Journey Beyond continues to connect travellers with Australia’s most remarkable destinations, Boundy’s appointment marks a new chapter for its expanding collection of resorts and lodges.
