Rosewood Hotel Group has appointed Gaye Gibson as Vice President, Retail and Partnerships, Global, strengthening its international leadership team as the luxury hospitality group continues to expand its retail, e-commerce and partnership initiatives.
Based in Hong Kong, Gibson will oversee the Group’s global retail and e-commerce strategy, focusing on creating distinctive shopping experiences that extend the Rosewood brand beyond its hotels. Her role will also involve developing new ways to connect with existing guests and introduce the brand to a wider global audience.
Gaye Gibson Brings Extensive Luxury Retail Experience
Gibson brings extensive international experience across luxury retail, hospitality and lifestyle brand development. Her background combines strategic retail planning with a strong understanding of how luxury brands can create meaningful connections with customers.
Before joining Rosewood Hotel Group, she served as Global Head of Retail at Maybourne Hotel Group, where she gained valuable experience developing retail initiatives within the luxury hospitality sector.
Her work in this area reflects the growing role of retail in luxury hotels, where curated products, exclusive collections and personalised shopping experiences can complement a property’s wider guest offering.
From Azura Partners to Rosewood Hotel Group
Gibson also founded Azura Partners in Hong Kong, advising luxury hotel clients on retail strategy and the development of immersive retail environments.
Through this work, she combined luxury brand expertise with practical retail planning, helping hospitality businesses explore ways to bring their identity into consumer-facing experiences.
Her experience positions her to support Rosewood Hotel Group as it looks to connect hospitality, retail and digital commerce through a more integrated global strategy.
Leading Global Retail and E-Commerce Strategy
In her new role, Gibson will report to Anthony Ingham, Chief Operating Officer of Rosewood Hotel Group.
She will lead initiatives aimed at strengthening the Group’s global retail presence, expanding its e-commerce capabilities and identifying opportunities to engage customers beyond traditional hotel stays.
For luxury hospitality brands, retail offers an opportunity to bring elements of the guest experience into customers’ everyday lives. Carefully selected products and distinctive shopping environments can help extend a brand’s identity beyond its physical properties.
Gibson’s responsibilities will focus on developing these opportunities while building a more connected relationship between Rosewood’s hospitality experiences and its wider customer base.
Strengthening Rosewood’s Brand Experience Beyond Hotels
The appointment reflects Rosewood Hotel Group’s broader interest in developing retail and digital channels as part of its international brand strategy.
By bringing together hospitality, e-commerce, retail partnerships and immersive consumer experiences, the Group can explore additional ways to engage travellers and luxury consumers around the world.
This approach also reflects a wider development within luxury hospitality, where brands are increasingly looking beyond accommodation and dining to create more comprehensive lifestyle experiences.
Under Gibson’s leadership, the Group’s retail and partnership strategy will focus on extending its brand presence while creating new opportunities for customer engagement.
About Rosewood Hotel Group
Rosewood Hotel Group is a privately owned international hospitality company owned by Chow Tai Fook Enterprises. Its portfolio includes several hospitality and lifestyle brands serving different market segments.
Rosewood is the Group’s ultra-luxury hotel brand, known for distinctive properties and experiences inspired by their individual destinations.
New World Hotels & Resorts operates in the upper-upscale hospitality segment, offering accommodation and services for business and leisure travellers.
Asaya is an integrated wellbeing concept focused on holistic wellness experiences, while Carlyle & Co. is a contemporary private members’ club built around social connection and community.
Together, these businesses reflect the Group’s presence across luxury accommodation, lifestyle, wellness and membership-based experiences.
A New Chapter in Luxury Retail and Hospitality
Gaye Gibson’s appointment adds specialised retail and partnership expertise to Rosewood Hotel Group’s global leadership team. Her experience at Maybourne Hotel Group and through Azura Partners provides a foundation for developing retail concepts that complement luxury hospitality.
As the Group continues to explore opportunities across retail and e-commerce, Gibson will play an important role in extending its brands beyond hotel stays and building stronger connections with luxury consumers worldwide.
