Mission Pacific Beach Resort, part of Hyatt’s JdV by Hyatt brand, has appointed Jeff Graham as Area Director of Sales and Marketing, bringing extensive luxury hospitality experience to its commercial leadership team. In his new role, Graham will oversee sales and marketing strategies for both Mission Pacific Beach Resort and its sister property, The Seabird Ocean Resort & Spa, in Oceanside, California.
Located along 700 feet of coastline near Oceanside’s historic pier, the two oceanfront resorts offer a distinctive coastal hospitality experience. Graham will work closely with resort management, ownership and Hyatt’s commercial organisation to strengthen market positioning, attract new business and support the continued growth of both properties.
His responsibilities will cover luxury leisure travel, group bookings and social events, alongside marketing initiatives that highlight the resorts’ dining, wellness and experiential offerings. His approach will focus on promoting Oceanside as an attractive travel destination while preserving the individual identity of each resort.
Extensive Experience in Luxury Hotel Sales and Marketing
Jeff Graham brings substantial commercial leadership experience from across the luxury hospitality industry. His professional background includes senior positions with Preferred Hotels & Resorts, Starwood Hotels & Resorts and Irvine Company in Newport Beach.
Throughout his career, Graham has focused on developing effective sales strategies, building industry partnerships and leading high-performing teams. His experience spans independent luxury properties as well as internationally recognised hotel brands, giving him a broad understanding of the hospitality market.
He began his career in Vancouver, where he led sales and marketing at the Metropolitan Hotel. He subsequently became a regional director overseeing two Starwood properties in the city and contributed to the opening of the Westin Wall Centre Vancouver ahead of the 2010 Winter Olympics. Together, the two hotels formed Western Canada’s largest urban hotel complex.
In 2023, Graham joined Preferred Hotels & Resorts as Regional Director for America West, where he oversaw 32 luxury properties across California.
Most recently, he served as Director of Sales and Marketing at The Sun Rose West Hollywood. During his tenure, he helped guide the property through its transition from Montage International management to operating as an independent luxury hotel on the Sunset Strip.
Driving Growth at Two Oceanside Resorts
Graham joins Mission Pacific Beach Resort and The Seabird Ocean Resort & Spa as the properties build on their presence in Oceanside’s growing hospitality market.
Both resorts opened in May 2021, bringing a major oceanfront hospitality development to San Diego County and contributing to the area’s appeal among leisure travellers, event organisers and corporate groups.
Since opening, the properties have helped connect visitors with Oceanside’s beaches, surf culture, historic pier and arts district, creating opportunities to explore the destination beyond a traditional beach holiday.
Together, the resorts offer 387 guest rooms and nearly 33,000 square feet of ocean-view meeting and event space. Their combined facilities cater to a wide range of occasions, including leisure stays, corporate gatherings, weddings and social events.
Under Graham’s leadership, the resorts will focus on strengthening their commercial performance through targeted sales initiatives, strategic partnerships and destination-focused marketing. The goal is to attract a broader mix of travellers while delivering experiences that reflect the character of Oceanside.
A Leadership Approach Focused on Destination Marketing
With experience across luxury hotels, regional portfolios and independent properties, Graham brings a commercially focused perspective to his new position.
His background in sales strategy and hotel transitions will be particularly relevant as the two resorts continue to distinguish themselves within Southern California’s competitive coastal hospitality market.
By connecting sales and marketing efforts with the properties’ dining, wellness and event offerings, Graham will help communicate the value of each resort to different guest segments.
Maintaining the distinct identities of Mission Pacific Beach Resort and The Seabird Ocean Resort & Spa will also be central to their shared commercial strategy, allowing each property to appeal to its intended audience while benefiting from their complementary locations and facilities.
About Jeff Graham
Originally from Vancouver, Jeff Graham studied business and economics at the University of British Columbia.
Beyond his professional responsibilities, he enjoys spending time at the beach and hiking with his two dogs, Bella and Friday. His personal interests reflect an appreciation for the outdoor lifestyle that also forms an important part of the Oceanside experience.
About JdV by Hyatt
JdV by Hyatt is a collection of independent-minded hotels known for distinctive design, local character and a welcoming atmosphere. The brand focuses on creating engaging experiences that connect guests with the neighbourhoods and communities surrounding its properties.
Mission Pacific Beach Resort and The Seabird Ocean Resort & Spa reflect this philosophy through their coastal settings, contemporary hospitality offerings and connections to Oceanside’s local culture.
With Jeff Graham appointed as Area Director of Sales and Marketing, both resorts will continue working to strengthen their market presence and showcase Oceanside as a destination for coastal escapes, memorable events and distinctive hospitality experiences.
For more information, visit the official resort websites:
