Evok Collection has appointed Francesca Tozzi as General Manager of Brach Roma, its upcoming luxury hotel in Rome, Italy. In her new role, Tozzi will lead the property’s pre-opening operations and oversee its launch, scheduled for April 2027, as the Brach brand continues to expand its international presence.
Bringing more than 25 years of experience in luxury hospitality across Italy and international markets, Tozzi offers extensive expertise in hotel openings, property repositioning, operational management and delivering exceptional guest experiences.
Francesca Tozzi’s Experience in Luxury Hospitality
Before joining Evok Collection, Tozzi spent more than four years leading Six Senses Rome, where she played an important role in the property’s development and successful opening.
She oversaw an 18-month pre-opening phase before the hotel welcomed its first guests in 2023, gaining valuable experience in preparing luxury properties for launch and establishing operational standards.
Her previous leadership positions include General Manager roles at Capri Tiberio Palace, Hotel Il Pellicano and Villa La Massa.
Earlier in her career, she also worked with internationally recognised luxury hospitality brands, including Four Seasons and Villa d’Este.
This diverse professional background has given her a strong understanding of luxury hotel operations, team development and the expectations of high-end travellers.
Expertise Across Hotel Operations and Guest Experience
Throughout her career, Tozzi has developed expertise across several important areas of hotel management.
Her experience includes team leadership, food and beverage operations, commercial development, operational excellence and guest experience management.
Having worked with established luxury properties across different destinations, she understands the importance of creating distinctive hospitality experiences while maintaining consistent service standards.
Her background in hotel openings and repositioning will be particularly valuable as Brach Roma prepares to enter Rome’s competitive luxury hospitality market.
Leading the Pre-Opening of Brach Roma
As General Manager, Tozzi will oversee the complete pre-opening process at Brach Roma, managing everything from team recruitment and development to operational planning and the establishment of service standards.
She will also play a central role in shaping the hotel’s identity and overall guest experience ahead of its anticipated opening in April 2027.
Pre-opening leadership is an important part of launching a luxury hotel, requiring careful coordination across multiple departments to ensure that every aspect of the property is ready to welcome guests.
With her previous experience at Six Senses Rome and other prestigious hospitality destinations, Tozzi brings valuable knowledge to this important stage of the hotel’s development.
Brach Roma to Expand Evok Collection’s International Presence
The opening of Brach Roma will represent another milestone for Evok Collection as it continues to strengthen its position in the European luxury hospitality market.
Following the success of its Brach properties in Paris and Madrid, the Rome opening will further expand the brand’s international footprint.
Scheduled to welcome guests in April 2027, Brach Roma will introduce the brand’s hospitality concept to one of Europe’s most celebrated cultural and travel destinations.
Rome’s rich history, architecture, cuisine and vibrant lifestyle make it an important market for luxury hospitality, attracting travellers seeking distinctive accommodation and memorable experiences.
With Francesca Tozzi leading the pre-opening journey, Evok Collection is preparing for the next chapter of the Brach brand in the Italian capital.
Her appointment brings together more than 25 years of luxury hospitality experience and a strong background in hotel development, positioning her to lead the property towards its highly anticipated 2027 debut.
