The Pyrmont Curaçao Beach Resort has appointed Anjali Bakmeijer as its new Multi-Property Director of Sales & Marketing, bringing more than two decades of experience in luxury hospitality, sales, marketing and revenue management. A native of Curaçao, Bakmeijer combines extensive industry expertise with a deep understanding of the island’s culture, heritage and tourism landscape.
Her appointment comes as The Pyrmont Curaçao Beach Resort prepares for its opening, with a focus on establishing a distinctive market presence and creating memorable experiences that connect international travellers with the island’s unique identity.
More Than 20 Years of Hospitality Experience
Anjali Bakmeijer brings a wealth of experience across several key hospitality functions, including sales, marketing, revenue management, reservations, events and catering.
Before joining The Pyrmont Curaçao Beach Resort, she spent six years at Curaçao Marriott Beach Resort as Director of Sales & Marketing. She was subsequently promoted to Multi-Property Director of Sales & Marketing, expanding her responsibilities to include The Pyrmont Curaçao.
Her professional journey also includes sales and wedding services positions at leading hospitality properties across Curaçao, including Hyatt and Santa Barbara Beach & Golf Resort.
These experiences have helped her develop strong industry relationships and a comprehensive understanding of the island’s hospitality market, while strengthening her expertise in commercial strategy and destination marketing.
Returning to Curaçao with International Experience
As a native of Curaçao, Bakmeijer has a personal connection to the destination she now represents professionally.
After pursuing her studies abroad, she returned to her home island with the ambition of bringing her international exposure and professional knowledge back to its hospitality industry.
Throughout her career, she has focused on improving commercial performance, developing strategic market positioning and creating meaningful experiences for guests.
Her combination of local knowledge and international hospitality experience will be valuable as The Pyrmont prepares to welcome travellers from different parts of the world.
Leading Sales and Marketing Strategy at The Pyrmont Curaçao
In her new role as Multi-Property Director of Sales & Marketing, Bakmeijer will play an important part in positioning The Pyrmont Curaçao Beach Resort ahead of its opening and supporting its long-term commercial growth.
Her responsibilities will include developing sales and marketing strategies, strengthening industry partnerships and identifying opportunities to attract new travellers to the property.
Her approach combines data-driven commercial planning with an emphasis on building meaningful relationships across the hospitality and tourism sectors.
By understanding both international travel trends and the expectations of visitors to Curaçao, she aims to establish a strong market identity for the resort.
Bringing Curaçao’s Culture into the Guest Experience
One of the most distinctive elements of Bakmeijer’s vision is her commitment to showcasing the culture and creativity of Curaçao through the resort’s guest experiences.
She aims to introduce collaborations with local artists, artisans, farmers and creative communities, bringing the island’s heritage and traditions into different aspects of the property.
Through unique experiences across art, food, design and culture, the resort hopes to create memorable opportunities for guests to connect with the destination beyond traditional hotel experiences.
These distinctive experiences, described as ‘pockets of experiences’, will help introduce visitors to the local stories, people and creativity that make Curaçao special.
A New Chapter for The Pyrmont Curaçao Beach Resort
With its upcoming opening, The Pyrmont Curaçao Beach Resort is preparing to establish its presence in the island’s hospitality market.
Bakmeijer’s appointment brings experienced commercial leadership to this important stage of development. Her understanding of the destination, established industry relationships and experience across leading hospitality brands will support the resort’s positioning and future growth.
As travellers increasingly look for authentic cultural connections alongside comfortable accommodation and quality service, the resort’s focus on local partnerships and destination-inspired experiences offers an opportunity to create a distinctive hospitality identity.
With Anjali Bakmeijer leading its multi-property sales and marketing strategy, The Pyrmont Curaçao Beach Resort aims to celebrate the island’s character while welcoming guests from around the world.
