A fresh chapter in Miami Beach’s vibrant hospitality scene is unfolding as Alexina Beauperthuy steps into a pivotal leadership role at the soon-to-open UNFRAMED, Autograph Collection. Set to debut this April along the lively Washington Avenue, the property is already generating buzz—and Beauperthuy’s appointment only adds to the excitement.
With more than two decades of experience in hotel operations and event management, Beauperthuy brings a deep-rooted understanding of luxury hospitality. Her journey with Marriott International began as a manager in training, and over the years, she has grown into a respected leader known for transforming properties into dynamic, guest-centric destinations.
At UNFRAMED, she will spearhead the hotel’s launch, overseeing every aspect of operations while crafting an immersive experience that mirrors the artistic and cultural pulse of Miami Beach. The hotel aims to stand out as a lifestyle destination—bold, creative, and, as the brand promises, “Exactly Like Nothing Else.”
Beauperthuy’s leadership style is rooted in innovation and collaboration. Her previous role as General Manager at Marriott Stanton South Beach saw her successfully elevate the 226-room property into a refined resort experience. Her career also includes key leadership positions at The St. Regis Bal Harbour and Miami Marriott Biscayne Bay, where she honed her expertise in brand development, renovations, and driving food and beverage excellence.
Beyond her operational achievements, Beauperthuy is an active voice in the hospitality community, serving on the Board of Directors of the Greater Miami & Beaches Hotel Association—a testament to her commitment to shaping the industry’s future.
A Cultural Hub at Its Core
UNFRAMED’s location places guests at the heart of Miami Beach’s cultural district. Just steps away are iconic attractions like the New World Symphony Center, the lush Soundscape Park, The Fillmore Miami Beach at Jackie Gleason Theatre, and The Bass Museum of Art.
This prime positioning, combined with Beauperthuy’s vision, sets the stage for a hotel experience that seamlessly blends art, culture, and luxury living.
A Brand That Celebrates Individuality
Part of the globally renowned Autograph Collection Hotels, UNFRAMED embodies the brand’s philosophy of celebrating individuality. With over 200 independent hotels worldwide, Autograph Collection is known for curating properties that reflect a unique identity—something UNFRAMED is poised to deliver in bold fashion.
Final Thoughts
Alexina Beauperthuy’s appointment signals more than just a leadership change—it marks the beginning of a distinctive hospitality experience in Miami Beach. With her proven track record and passion for innovation, UNFRAMED, Autograph Collection is well on its way to becoming one of the city’s most talked-about destinations.
