Shangri-La Bengaluru Appoints Shireen Sheriff as Director of Marketing and Communications

Shangri-La Bengaluru, a benchmark for luxury and Asian hospitality in the city, is delighted to announce the appointment of Shireen Sheriff as its new Director of Marketing and Communications. With an illustrious career spanning over 20 years across hospitality, retail, and luxury industries, Shireen brings a wealth of expertise and a fresh perspective to the iconic property.

 

Shireen’s professional journey began at the Taj Fisherman’s Cove in Chennai, and since then, she has held key positions in India , Middle East and Southeast Asia, most recently serving as a Consultant for Marketing and PR. Her work has been instrumental in elevating the profiles of luxury brands across the hospitality and retail sectors, with a special focus on digital innovation, branding, and guest engagement strategies.

 

As part of her vision, Shireen aims to integrate sustainability into all facets of the guest experience, from innovative digital touchpoints to on-property initiatives. She states, “It’s about offering guests not just luxury, but moments of connection and authenticity. Our goal is to offer guests a seamless journey, enriched by technology, while paving the way for a more sustainable future in hospitality,” Shireen remarked.

The hotel’s seven dining outlets, including the celebrated Shang Palace, Ssaffron, and Yataii, as well as the CHI Spa, will remain at the core of its offerings under Shireen’s leadership, alongside a renewed focus on storytelling and digital innovation.

 

Mr. Andreas Streiber, General Manager of Shangri-La Bengaluru, shared his excitement about the appointment: “We are thrilled to have Shireen on board. Her dynamic experience and innovative approach align perfectly with our vision of offering world-class Asian hospitality experiences to our guests. With her leadership, we are confident of achieving new milestones in guest satisfaction and brand presence.”

 

Beyond her professional pursuits, Shireen is an ardent traveller who believes that “travels are the best teachers”. Markets and Museums are always on top of her list.  She is also passionate about animal welfare, scuba diving, and art, embodying a diverse and enriching personal journey that complements her professional ethos.