“Hospitality has always been about people — yet somewhere along the way, we forgot to take care of our own.”
Step into almost any hotel lobby today — whether in Gurgaon or Dubai — and you’ll sense it instantly. The smiles feel practiced, not playful. Managers move quickly, carrying quiet exhaustion. Teams are stretched thin, doing their best to keep the magic alive while running on empty.
This is the modern hospitality paradox. An industry built on warmth is struggling to extend that same care inward.
The hospitality industry didn’t lose people overnight. The pandemic simply accelerated a truth that had been simmering for years. Yes, there were layoffs and pay cuts — but the deeper wound was broken trust.
For many professionals, hospitality was never “just a job.” It was an identity. Uniforms were worn with pride. Long hours were justified by passion. But when crisis struck, that emotional investment felt one-sided.
Missed birthdays. Unpaid overtime. Emotional burnout. Promises of “one day it will be worth it.”
Eventually, love for the job stopped being enough.
Many who left didn’t abandon service — they took it to other industries that offered something hospitality often couldn’t: predictability, dignity, and balance.
Today’s workforce is different — and unapologetically so. They are not waiting a decade for stability. They are not sacrificing personal lives for vague future promotions.
That’s why policies like eight guaranteed offs a month, introduced by brands like IHG Hotels & Resorts, matter so deeply. These aren’t just scheduling tweaks — they are statements of respect.
Sustainable rosters don’t weaken service.
They restore morale, loyalty, and pride.
Fatigue is visible. But the deeper crisis is emotional.
Hospitality celebrates guest satisfaction relentlessly — yet internal recognition often arrives only when something goes wrong. From housekeeping and kitchens to front offices, countless professionals feel invisible.
A simple thank you is rare. Growth paths are unclear. Feedback flows downward, not both ways.
Over time, this creates a respect deficit — and no industry built on service can survive without respect at its core.
If hotels want their people back, they must reengineer their culture, not just their hiring strategy.
Respect must be measurable, not just motivational posters
Career growth must be mapped, not whispered in corridors
Leaders must mentor, not command
Mental health must be policy, not a social media hashtag
Great hospitality professionals don’t leave because they dislike the industry.
They leave because the industry stopped valuing what they give most — their heart.
Rebuilding trust in hospitality is like a doctor’s handshake — a small gesture that signals care, partnership, and reassurance before treatment even begins.
When hotels invest in dignity, purpose, and genuine human connection behind the scenes, the results will always show on the guest side.
Because hospitality has never truly been about buildings or brands.
It has always been — and will always be — about people.
— Inspired by insights from Gaurav Apte, Area General Manager, IHG Hotels & Resorts
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