In a strategic move that reinforces its commitment to leadership excellence and internal talent development, The LaLiT Suri Hospitality Group has announced the promotion of Deepmala Chaudhary to the role of General Manager – Sales & Revenue. The announcement, made in New Delhi on February 4, marks a significant milestone in Ms. Chaudhary’s distinguished journey with the Group and highlights her enduring impact on its commercial success.
A Journey Rooted in Consistency and Excellence
Associated with The LaLiT since 2013, Deepmala Chaudhary’s professional journey is a testament to perseverance, strategic thinking, and deep-rooted industry expertise. From her early leadership roles to serving as Head – Revenue since 2016, she has been instrumental in shaping and strengthening the Group’s revenue architecture across India and international markets.
With over 18 years of experience in luxury hospitality revenue management, Ms. Chaudhary has consistently demonstrated an ability to balance data-driven strategy with a nuanced understanding of guest behaviour, market dynamics, and evolving distribution channels—skills that are increasingly vital in today’s competitive hospitality landscape.
Driving Integrated Growth Across Verticals
In her expanded mandate, Ms. Chaudhary will oversee both Sales and Revenue functions, steering integrated strategies across rooms, food & beverage, MICE, and digital revenue platforms. Her role will also encompass group-wide pricing, demand forecasting, distribution strategy, and revenue optimisation.
Working closely with Unit General Managers, cluster sales teams, marketing communications, and digital functions, she will continue to play a central role in aligning commercial objectives with brand vision—ensuring sustained growth and profitability across destinations.
Key Achievements That Shaped the Group’s Commercial Success
Among her many contributions at The LaLiT, Ms. Chaudhary has:
Established new national and international partnerships
Optimised online and direct booking channels
Built robust centralised revenue and demand analysis systems
Driven strong growth in online verticals
Enhanced yield management across multiple destinations, including India and London
These initiatives have not only improved revenue performance but also strengthened the Group’s long-term commercial resilience.
A Strong Foundation in Luxury Hospitality
Before joining The LaLiT, Ms. Chaudhary began her career with ITC Hotels, where she held progressive roles across iconic properties such as ITC Maurya, ITC Welcome Hotel Chola, and ITC Grand Chola. This formative phase equipped her with deep operational insight and revenue expertise, laying the foundation for her future leadership roles.
Leadership Recognition from the Top
Commenting on the promotion, Vivek Shukla, CEO of The LaLiT Suri Hospitality Group, said:
“Deepmala’s journey reflects dedication, resilience, and an exceptional understanding of the business of hospitality. Her promotion is a natural progression and a testament to her leadership and sustained performance.”
Building Future-Ready Leadership
Ms. Chaudhary’s elevation is more than a personal achievement—it reflects The LaLiT’s broader philosophy of nurturing internal talent and building future-ready leadership. At a time when the hospitality industry is rapidly transforming, her appointment signals continuity, confidence, and a forward-looking commercial vision.
As The LaLiT Suri Hospitality Group continues to expand its footprint and innovate across markets, leaders like Deepmala Chaudhary stand at the forefront—driving growth while staying true to the brand’s legacy of luxury, inclusivity, and excellence.
