Mumbai, August 2025: In a city where art, culture, and cuisine collide in spectacular fashion, Poetry by Love & Cheesecake has just rewritten the dessert rulebook. Their newest innovation, ‘Scoops’ – the world’s first scoopable cheesecake – debuts at the legendary Eros Theatre Building, transforming Mumbai’s café scene forever.
For over a decade, Poetry by Love & Cheesecake has been synonymous with passion, artistry, and perfection. From a modest 200 sq.ft. kitchen in 2012 to 21 outlets across the city, founders Ruchyeta Bhatia and Chef Amit Sharma have carved a sweet legacy in Mumbai’s heart. Now, they’re serving up nostalgia with a modern twist at the Eros Theatre outlet, blending the city’s cinematic history with a one-of-a-kind dessert revolution.
Forget slices and age-old cheesecake conventions. With ‘Scoops’, guests can now customize their cheesecakes like never before. Picture this:
Up to three luscious cheesecake bases
Freshly scooped to order – no slices here!
Eight indulgent flavors including Avocado, Matcha, Lotus Biscoff, New York Classic, Chocolate Brownie, and more.
Creative toppings galore for a truly personalized dessert bowl.
It’s a dessert lover’s dream where you’re not just eating cheesecake—you’re crafting it.
Launching Scoops at Eros Theatre, a landmark of Mumbai’s Art Deco heritage, was no accident. The venue embodies timeless glamour and cultural legacy, creating the perfect backdrop for this innovative dessert concept. Guests can indulge in cheesecake magic while soaking in a setting that pays homage to the city’s vibrant past and pulsating present.
The new outlet offers Poetry’s signature all-day dining menu—from hearty breakfasts to continental mains, hand-brewed coffee, and indulgent sweet treats. But ‘Scoops’ is set to be the ultimate showstopper, promising a dessert experience unlike any other in Mumbai.
And the sweet news doesn’t end here—Scoops will soon roll out at Poetry Powai and other outlets across the city in the coming months.
Co-founder Ruchyeta Bhatia shares:
“The Eros Building is one of Mumbai’s most iconic cultural landmarks, and we could not have imagined a better place to launch Poetry’s next chapter. With ‘Scoops,’ we’re bringing innovation to tradition by giving our customers a brand-new way to enjoy cheesecakes while staying true to our promise of quality, craft, and obsession with detail.”
Chef Amit Sharma adds:
“Creating a cheesecake that can be scooped while retaining our signature texture and richness was a technical and creative challenge. After months of R&D, we’ve perfected a format that’s creamy, indulgent, and endlessly customizable.”
Address: Cambata Building, 42, Eros Theatre, Maharshi Karve Road, Churchgate, Mumbai
Timings: 8:00 AM to 11:30 PM
Instagram: @poetrybylnc
Order Online: loveandcheesecake.com | Available on Zomato & Swiggy
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