When you think of Australia’s most loved exports, macadamias undoubtedly take center stage — creamy, delicious, and packed with nutrients. But behind the scenes of this success story is a marketing visionary shaping the way the world sees and savors Australian-grown macadamias: Jacqui Price, the General Manager Marketing at the Australian Macadamia Society.
Based on the picturesque Sunshine Coast in Queensland, Jacqui leads the industry’s comprehensive marketing program across domestic and international markets, ensuring Australian macadamias shine in kitchens, restaurants, and food innovations around the globe.
With a career spanning retail, foodservice, manufacturing, and B2B channels, Jacqui brings a unique perspective to the table. Her expertise in marketing strategy, brand development, and new product commercialisation has helped Australian macadamias carve a premium position in some of the world’s most competitive food markets.
Under Jacqui’s leadership, the industry has:
Strengthened its presence in key export markets like Japan, China, South Korea, and Taiwan
Launched strategic market entry into India’s rapidly growing food sector
Positioned Australian macadamias as a premium, versatile ingredient in global hospitality and culinary innovations
Beyond trade and export, Jacqui is passionate about telling the story of Australian macadamias — their origins, quality, and the people behind them. This storytelling approach not only connects with chefs, food brands, and consumers but also ties into the broader travel and tourism experience, where food plays a central role in cultural exploration.
Her work celebrates Australian macadamias not just as a product, but as part of the Sunshine Coast’s vibrant food and agribusiness community, weaving together themes of sustainability, regional pride, and culinary adventure.
Jacqui’s marketing journey has seen her work with household names like Birds Eye, Leggo’s, Edgell, Nestlé, Buderim Ginger, and The Ginger Factory Tourism Attraction, giving her deep insight into both local agribusiness and global food markets.
She has also been an influential figure in the Food & Agribusiness Network (FAN), serving on its Board for over six years, including three as Chair. Her leadership of the GrowCoastal Food Innovation Accelerator program in 2018/19 helped 25 businesses transform ideas into commercial realities, fueling the region’s food innovation ecosystem.
Holding a Master of Business (Marketing), Jacqui combines academic rigor with hands-on industry expertise. Her vision is clear: to elevate Australian macadamias as a global culinary icon, synonymous with quality, sustainability, and innovation.
Through her leadership, the Australian Macadamia Society continues to strengthen its global reputation, ensuring the world not only enjoys macadamias but also appreciates the stories and people behind this exceptional Australian produce.
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