LT Foods Ltd. Partners with Shah Rukh Khan to Elevate DAAWAT® Basmati Rice to Global Heights

LT Foods Ltd., a global leader in the consumer food industry, proudly announces its collaboration with Bollywood’s biggest icon, Shah Rukh Khan, as the brand ambassador for DAAWAT®, the world’s finest Basmati rice.

This landmark partnership brings together two symbols of excellence—Shah Rukh Khan, renowned for his unparalleled cinematic legacy, and DAAWAT®, celebrated for delivering premium quality and authentic taste to millions of households worldwide.

Shah Rukh Khan, expressing his excitement about the association, said:
“I am delighted to join hands with DAAWAT®, a brand that shares my passion for excellence. Just as every film is crafted with dedication and love, DAAWAT® brings the finest quality to every meal, making every dining experience truly special.”

Mr. Ashwani Arora, Managing Director & CEO, LT Foods Ltd., added:
“DAAWAT® is more than just rice; it’s about creating moments of joy and togetherness. With our unwavering commitment to quality, we take pride in bringing the finest Basmati rice to tables across the world. Shah Rukh Khan embodies excellence and global appeal, making him the perfect face for our brand. Together, we celebrate the essence of ‘Bring Out Your Finest.’”

About LT Foods Ltd.

LT Foods Ltd. is a global Fast-Moving Consumer Goods (FMCG) company specializing in premium rice and rice-based food products. With over 70 years of heritage, the company is a market leader in specialty rice, serving more than 80 countries, including India, the U.S., the U.K., Europe, the Middle East, and the Far East.

Its flagship brands include DAAWAT®, one of India’s most beloved Basmati brands, and Royal®, the leading Basmati brand in North America. Committed to evolving with consumer preferences, LT Foods also offers organic and sustainable food products globally.

With a consolidated revenue of ₹7,822 crore in FY 2024, LT Foods operates on an integrated “Farm to Fork” model, ensuring quality and authenticity at every stage. The company boasts a robust global supply chain, automated processing units in India, the U.S., and Europe, and a strong distribution network with over 1,400 distributors worldwide.

For more information, visit www.ltgroup.in